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How to Craft a Durable Strategy for the Long Run

Tom Spencer

Hundreds of articles have been written on strategy, each with an author that presents a unique perspective from years of paradigm-shaking experience. Some even “reinvent the wheel” by rejecting past concepts altogether and introducing an entirely new way of thinking about strategy. Walmart provides a clear example of inimitability.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Here are some types of data to consider when developing the data warehouse: Economic data: Employment and unemployment, discretionary income, inflation rates, GDP, interest rates, energy costs, etc. Is the market for the product or service growing? Reading Time: 6 minutes.

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Top Trends in US Business Startups

Business Consulting Agency

E-commerce and Online Retail : Facts : E-commerce continues its rapid growth, accounting for a significant portion of retail sales. In 2021, US e-commerce sales surged to $933.3 Statistics : The US Census Bureau reports that online sales constituted 16.1% Statistics : The AI market is projected to grow to $190.61

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The Business Empath's Guide to Consulting & Coaching

Consulting Matters

An empath is someone with an extremely reactive neurological system which causes them to absorb both the positive and stressful energies around them. I started to suspect that I was when I was presenting some difficult feedback to a client about their sales practices. Leverage your empath gifts to the hilt in marketing.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

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How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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