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Lights, Camera, Impact with Adrian Salisbury: Attract Consulting and Coaching Clients Using Video

Consulting Matters

Hold onto your headphones as we embark on a captivating journey with Adrian Salisbury, a seasoned professional in video creation and YouTube mastery. Adrian opens up about his entrepreneurial journey, transitioning from a 15-year photography career to harness the power of video, and the inception of his Pro Video Academy, now known as Impact.

Video 156
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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

Marketing 166
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How to Avoid the Marketing and Consulting Roller Coaster: Video

Consulting Success

There’s three things that I’ll talk about specifically in this video that will help you to get out of this position, and into a position where you have a lot more stability. If you can’t identify them, then you’re not going to be able to effectively engage them and do marketing to them. It resonates with them.

Video 146
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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88
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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I finished all the video editing for the writing workshop. At some point today, I plan to upload the videos to teachable. I decided I was close to done on the videos that I could spare the time to spend on getting my information into this new app. I might or might not have finished the videos anyway.

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The Hidden Costs of Under-Investing in your Business Development

Consulting Matters

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. So here's the real hidden cost of under-investing in your business development.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. First, be clear on who your ideal client is and what is their pain points.

Marketing 202