Development Intellectual Property Marketing Video 
Johanna Rothman
OCTOBER 10, 2023
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).
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Consulting Matters
FEBRUARY 10, 2022
Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Learn more at www.nufuturist.com. Jared Nichols [link].
Consulting Matters
MAY 16, 2018
There is no shortage of advice and mentors that can help you learn how to market and sell yourself. Invest properly in your business and your own professional development. In this phase of the work, you don't pick a handful of marketing tactics. Instead you need to: Figure out a marketing system that works.
Chad Barr
JULY 18, 2018
What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. Challenge or provoke them.
Tsavo Neal
APRIL 29, 2021
Not only will this help you divorce your income from time-spent, but productized consulting will serve your most powerful intellectual property for introducing people to your higher-touch, custom consulting services. One way consultants can begin to scale their business (without creating products) is to scale their marketing.
Rod Burkert
JUNE 20, 2018
I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.
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