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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

Marketing 166
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. First, be clear on who your ideal client is and what is their pain points.

Marketing 202
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How to Shape Thinking & Influence Executives with Retired Walt Disney World Parks President, Meg Crofton

Consulting Matters

In a captivating interview, we had the pleasure of hosting Meg Crofton, former President of Walt Disney World Parks and Resorts. Meg's impressive journey to the top and her insights on leadership and personal development are truly enlightening. This approach can also foster the development of influential skills and shape thinking.

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From Disney to Diverse Leadership with Former Walt Disney World Parks President, Meg Crofton

Consulting Matters

In a captivating interview, we had the pleasure of hosting Meg Crofton, former President of Walt Disney World Parks and Resorts. Meg's impressive journey to the top and her insights on leadership and personal development are truly enlightening. This approach can also foster the development of influential skills and shape thinking.

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ChatGPT Interviews Chad Barr on The Secrets to Creating a Strong Online Presence

Chad Barr

I invited ChatGPT to interview me after letting it/him/her briefly know who I am, who is my audience and what is my focus. For brevity’s sake, I decided to include 3 of the 10 interview questions. To start, can you tell me about the most important factors to consider when developing a web site strategy for a business?

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How to Develop a Case Interview Practice Routine

CaseInterview.com

Below is a success story I recently received from a CaseInterview.com student about the success they had using a set case interview practice routine. Initially, not everyone realizes this is an important part of the interview to practice. The same is true for case interview practice. Some market sizing / estimation questions.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Related Tutorial Video: "Ideas to Spark your Website Copy Clarity". Follow up a survey with interviews that allow you to probe for insight, clarity and really good phrases. Go where your clients might open up.

How To 401