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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. This article is for you.

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Mistakes Consultants Make With Offers

Consulting Matters

Prepare to unearth the art and science of developing alluring offers for your consulting and coaching business, a transformative skill that could be the game-changer you need. We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology.

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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

It's not about delivering a methodology. Your first task if you want to develop meaningful client relationships is to demonstrate that their passions and priorities are also yours. You don't sell methodologies; you offer problem-solving support that transforms those problems into catalysts for growth. The Bottom Line.

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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Tutorial Video: "How to Clarify Your Ideal Consulting & Coaching Client". And will gladly pay you.

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7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You also don’t need to become some marketing guru to land work with the C-Suite. implementing a methodology.). Conceptualizes and develop theoretical and practical frameworks that describe complex ideas in understandable, usable ways. Organization Behavior/Development. Business Acumen.