Remove Development Remove Marketing Remove ROI Remove Video
article thumbnail

Consulting Website Design 019: Quora for Consultants [VIDEO]

Tsavo Neal

Quora is a great social network for consultants – not necessarily for lead-generation, but for content marketing, research and to develop a writing habit – which WILL help with lead generation. You’ll get far more of an ROI out of your time using Quora than Twitter or Facebook. Follow the topics that you have expertise in.

Video 60
article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B sales will never be the same

1 to 1

Revenue intelligence Revenue intelligence is a dynamic, developing category, using technology to “capture engagement activity between buyers and sellers and automatically upload that data to CRM systems,” Forrester writes. There is also great potential for user-generated videos among sales teams and other internal groups.

B2B 29
article thumbnail

How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 72
article thumbnail

A Guarantee: The Most Powerful Brand for your Business

The Fearless Marketer

In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Now we’re developing a message that brands his company’s ability to actually guarantee that his training will increase sales. A clear marketing advantage. That’s both impressive and significant. Cheers, Robert.

ROI 48
article thumbnail

5 Best Website Lead Magnets for Consultants

Tsavo Neal

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 35