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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Most entrepreneurs and product managers (PMs) know that they need to find out what people want.

Marketing 166
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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Case Interview Foundations: 6 Types of Case Interviews

Management Consulted

Consulting firms rely heavily on case interviews to find the right candidate and, therefore, you should practice them – practice them well, start practicing them early (2-3 months prior to the interview), and then keep practicing them often. The 2 case interview styles are Interviewer-led and Interviewee-led cases.

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The real advantage of case interview preparation

Tom Spencer

Consulting case interviews require lots of preparation. Consequently, if you want to be well prepared for your case interview, you will probably have to expect 1-2 months of intense preparation, after which it is not yet certain whether you will receive the job offer. On average probably 1-2 months. How should you proceed?

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ChatGPT Interviews Chad Barr on The Secrets to Creating a Strong Online Presence

Chad Barr

I invited ChatGPT to interview me after letting it/him/her briefly know who I am, who is my audience and what is my focus. For brevity’s sake, I decided to include 3 of the 10 interview questions. To start, can you tell me about the most important factors to consider when developing a web site strategy for a business?

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. Gallup, Inc.

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Frameworks for the Case Interview (Part I: Market Study Framework)

Tom Spencer

As I have been asked by quite a lot of people to share some frameworks, I will use the next 3 posts to walk you through the most frequently used frameworks in the case interview. While you are reading those frameworks and related examples, keep in mind that no framework is the skeleton key to all case interviews.