Tom Spencer
SEPTEMBER 8, 2023
Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. To avoid this trap when conducting customer development interviews, an entrepreneur or PM should focus on past behaviors, including actions taken, motivations, and the frequency of occurrence.
Buzzsprout
JANUARY 8, 2024
Asking your guests engaging questions is pivotal to the success of interview podcasts and helps differentiate your content from other shows. This guide breaks down how to come up with great questions so you can nail your interviews and keep listeners hooked. Ask yourself: What is the primary goal of this episode?
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Steve Shu Consulting
MARCH 7, 2019
This interview is geared toward defined contribution plan sponsors and those closely related with this segment of the market (e.g., I do draw from some insights and activity that is occurring in other areas of the financial services market (e.g., Thanks to Rick Unser for having me recently on his 401(k) Fridays podcast.
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?
The Fearless Marketer
JULY 12, 2021
Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? First of all, no presentations, slides, or videos. Marketing messages and ultimate outcomes. Proactive Experience Marketing: Webinars, speaking, presentations, podcast interviews, etc. Keep-in-touch marketing (i.e.
Tom Spencer
NOVEMBER 28, 2020
You can generally tell whether you did well in an interview based on the connection you built with the interviewer. You have probably been in situations where an interview felt uneasy and awkward because of a lack of chemistry with the interviewer. The interview process is not a perfect system. Talk about them.
Chad Barr
MARCH 22, 2023
I invited ChatGPT to interview me after letting it/him/her briefly know who I am, who is my audience and what is my focus. For brevity’s sake, I decided to include 3 of the 10 interview questions. Third, help them implement their marketing initiatives. Meet ChatGPT. Fourth, create ways to build their mailing list.
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