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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

The reply: Spend five hours a month in meetings (roughly an hour each week). No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. I said this in the Successful Indepentent Consulting book : People die of exposure—both hot and cold.

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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. All of us consultants can do the same. Not a consultant who can do X, Y, or Z.

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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From Idea to Reality: How Consultants Support Investors

Business Consulting Agency

For investors and entrepreneurs, business startup consulting services offer invaluable guidance and support throughout the journey. Here we will explore the comprehensive assistance provided by these services and the manifold benefits of working with startup consultants. Legal Compliance : Navigating legal requirements can be complex.

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5 Rookie Consulting Mistakes (And How to Avoid Them)

Consulting Matters

After 10+ years of running my own consulting practice, you can bet that I made my fair share of mistakes. Along with my mistakes, I will also be sharing my hard earned best practices so that you can accelerate the growth of your consulting practice. MISTAKE #1: WASTING MONEY ON A BROCHURE WEBSITE.

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5 Rookie Consulting Mistakes (And How to Avoid Them)

Consulting Matters

After 10+ years of running my own consulting practice, you can bet that I made my fair share of mistakes. Along with my mistakes, I will also be sharing my hard earned best practices so that you can accelerate the growth of your consulting practice. MISTAKE #1: WASTING MONEY ON A BROCHURE WEBSITE.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. Content marketing is essential for consultants because we are in the knowledge business.

Marketing 202