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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all.

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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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Product Management – What Is It and How to Get Started

Tom Spencer

Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.

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Why Your Company Needs Data-Product Managers

Harvard Business

Legacy companies often struggle to leverage data effectively. These roles can help.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Best 15 Podcast Editing and Production Companies

Buzzsprout

And if you have the budget, investing in a production company can be a huge time-saver that lets you focus on other aspects of your podcast's content and promotion. Here are the top 15 podcast production companies organized by category! So if you choose this company, make sure to get Premium Editing.

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Why Your Productivity Hacks Don’t Hack It

Markovitz Consulting

You can read that version, with more links to related articles, here.) ———————————————————————————————————————————————————— Leaders in organizations are always seeking to improve employee productivity (including their own). All too often, that quest goes no further than time management training provided by the HR department.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity.