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Impact of Marketing Consulting Services on ROI

Business Consulting Agency

The Impact of Poor Marketing: According to a survey by HubSpot, 63% of marketers indicate that generating traffic and leads is their top marketing challenge. Marketing consultants bring a wealth of experience, industry insights, and knowledge of the latest trends, allowing for the development of targeted and effective marketing strategies.

ROI 52
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Top Trends in US Business Startups

Business Consulting Agency

The entrepreneurial landscape in the United States encompasses a vast spectrum of innovative startups spanning various industries, each contributing uniquely to the nation’s economic vibrancy. The US FinTech industry is robust, with investments totaling $52.5 billion in 2021, according to KPMG.

Trends 52
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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Don’t believe the hype: Not every business is using AI… yet.

Survey 42
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New Technologies in the Insurance Landscape (Part 1 – Artificial Intelligence)

Tom Spencer

Digital disruption is touching every aspect of the consumer market, including the insurance industry. Traditionally, the insurance industry has lagged behind other sectors in the shift into digital technologies, its business model proving to be remarkably resilient. Case Studies.

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Why Character Matters in Leadership

Organizational Talent Consulting

VIA Character Strength Survey The VIA Character Strength Survey is a validated instrument for assessing character strengths. The free VIA Character Strength Survey provides insights into your 24-character strengths in rank order. For more information regarding the VIA Character Strengths Survey, visit www.viacharacter.org.

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Can Consulting Make a Positive Social Impact?

Tom Spencer

Let us look at an example as a sort of case study. Projects have ranged from database management and data survey to impact assessment and market research. The innovators also attend skill sessions, where they learn about topics from survey building to project management.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

Industry data: What are the trends in the specific industry? Is international trade affecting the industry? Are important geographic differences evident within the industry? Depending on the industry and product category, other variables might come into play as well. What is the rate of growth?