article thumbnail

Driving Sustainable Growth at an Inflection Point

Brimstone Consulting

CASE STUDY. Brimstone worked side-by-side with an early-stage consumer goods organization to pursue its vision, build a strategic plan, develop roles and operating mechanisms, and to drive sustainable growth at a challenging inflection point. By: Brimstone In Case Studies Posted August 2, 2019 Reigniting Leadership.

article thumbnail

Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The team had dropped the ball on inquiries from several retailers interested in its products by failing to coordinate getting them into the company’s system quickly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Impact of Marketing Consulting Services on ROI

Business Consulting Agency

Marketing consultants bring a wealth of experience, industry insights, and knowledge of the latest trends, allowing for the development of targeted and effective marketing strategies. A case study by Demand Gen Report found that businesses with effective lead nurturing strategies experience a 45% increase in lead generation ROI.

ROI 52
article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Drawing new retail concepts (e.g. Drawing new retail concepts (e.g. Prioritizing new product development efforts.

Apparel 103
article thumbnail

Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. She spent a year developing a prototype and finding a manufacturer in China that would work with her. ” “Who is she?” Then she started selling on Amazon.

article thumbnail

Case Study: How Do You Compete with a Goliath?

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. And not only were its ponchos authentically Peruvian, but they retailed for $40 to $70, whereas Saira charged $60 to $100. Tela had a social mission too.

article thumbnail

Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study. Consider Product ABC from a leading retailer. Multiplicative regression. X for every time period.