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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. In this article, we will examine 5 strategies that you can adopt to increase your chances of success. Acquire hard skills so you can deliver results Building hard skills can help you at the interview stage and on the job.

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How to be Politically Savvy

CaseInterview.com

The first case just feels worse. It’s politics in either case. However, in many cases, people are not always candid and open about their goals — especially if the goal isn’t socially acceptable to others in the organization. In my case, I opted to provide a lot of free and useful resources to improve one’s case interview skills.

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Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. If you’re looking purely for high-level strategy work, then look elsewhere. Practice Areas. Industries.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Designing an optimal channel distribution strategy (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more. To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful.

Apparel 103
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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. This company isn’t alone.

Sales 28
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Seabury Group Interviews and Culture

Management Consulted

Founded in 1995 by former Bain consultants and headquartered in New York City, they focus on developing airline strategy and implementing major operational turnaround. In fact, one of our interview coaches, Michael Hecht, used to work for The Seabury Group and now works for Delta Airlines as a member of their Skymiles team.

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Cornerstone Research Interviews and Culture

Management Consulted

Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. Cornerstone Research Revenue : $270M (Privately held). CORNERSTONE RESEARCH HISTORY.