Steve Shu Consulting

JULY 28, 2015

There are four books that I recommend as core to the generic practice of consulting. nurturing marketing and selling skills for consulting (for example, I highly recommend books like Winning the Professional Services Sale by Michael McLaughlin ). Finally, I just released a book entitled The Consulting Apprenticeship.

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Johanna Rothman

MAY 26, 2023

I am thrilled to announce a book birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books. I was wrong!)

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Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

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Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

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Strategy Strategy Strategy& Resumes 156

Seth Godin Blog

DECEMBER 5, 2023

Marketing strategy: This is the work of positioning, story telling, status and affiliation. Good marketing strategy overcomes just about everything else. Some of my books are about this. It’s steady permission marketing, a thoughtful content strategy and a team of people who consistently and generously tell your story.

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Strategy+Business

NOVEMBER 6, 2017

Cathy Taylor reviews the best business books on marketing and sales of the year. Leading the pack is Superconsumers, by Eddie Yoon, a highly relatable book that describes how companies can thrive by identifying, catering to, and learning from their most committed and passionate customers.

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Tsavo Neal

APRIL 13, 2021

In a recent episode titled “ Communication Components in Your Sales Toolbox ,” they discussed the role your website plays in the sales process. Below is a summary of what the discuss about how consulting websites relate to the sales process. Yes, that’s right; your consulting website is a sales tool.

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Alan Weiss

FEBRUARY 12, 2021

Over 90% were from a referral from a colleague or reading one of my books (often because of a referral from a colleague). Marketing is not rocket science. ” Books are more popular than ever. You need to be highly visible in the “public square.” I have four coming out this year.

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Kai Davis

DECEMBER 30, 2022

I’m retiring nine of my books and courses. After this, they’ll no longer be available for sale. Don’t get me wrong, these products are excellent, and the information they share is high-value and high-impact for your business and marketing. No, not me, silly. Out with the old, in with the new.

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Consulting Success

MAY 10, 2021

Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Every business owner or entrepreneur is looking to achieve business growth but doesn’t know where to start.

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Consulting Matters

FEBRUARY 15, 2024

He's the author of a bunch of books and he's worked with world-class companies like Apple and Subaru and so many more and he's a fan of Campbell's Heroes Journey. You can learn more about Bill at [link] About Me: The Enough Already podcast is hosted by Betsy Jordyn.

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Management Consulted

MAY 29, 2016

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

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The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. So I started to get myself booked for talks (which is one kind of experience). Can you still do Proactive Experience Marketing? That’s your job. Definitely!

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Consulting Success

APRIL 18, 2017

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. In fact, there are only five key stages to track your consulting firm’s marketing. ” I asked.

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The Fearless Marketer

JUNE 24, 2019

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. Thereafter, I’ll set up a sales conversation appointment. The marketing approach needs to be very direct. The ideal tool here is LinkedIn.

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Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Can we layer other sales on top of it?

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. To attract the right people into your sales funnel, you have to know who they are.

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Do It! Marketing

AUGUST 3, 2020

As a marketing mentor for consultants, speakers, and experts, I’m often asked some variation of the following questions: What’s more important – a focused marketing plan or consistent marketing activity? Do I need to change my marketing strategy? Do you need a rock solid marketing/business STRATEGY?

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Steve Shu Consulting

MAY 10, 2010

Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell , was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the Way You Lead. customer service, marketing), and organizational models (e.g.,

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Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

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Seth Godin Blog

MARCH 20, 2024

I just received copies of the new reprints of four of my books in the UK: I’m really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with the reissues. Also, the Italian version of This is Marketing just went back for its 14th printing.

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Jerry Fletcher

JUNE 13, 2020

Here are the most common written documents produced by my clients: Newsletters Blogs Articles Posts White papers Position Papers Presentations Booklets Books. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Multiple forms, one mission. Words that work.

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Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link].

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Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Which is a sales killer. Find books that your clients might buy to solve their problems (when they should be hiring you) and look at how they express their pain, wants, needs, and solution desires. Go to Amazon.

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Tsavo Neal

APRIL 6, 2018

In Chapter 22 of my upcoming book on consulting website design , I asked Scott Oldford, a leading authority on email marketing for consultants, how consultants can use their email list and email marketing to attract clients. Why should a consultant start building a list and engaging in email marketing?

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Martinka Consulting

FEBRUARY 17, 2017

It’s inevitable whenever I’m working with a business owner client the subject ends up on sales (often combined with marketing). Too many people equate sales with 1960’s and 1970’s hard sell techniques dramatized by used car lots, carpet stores, etc. Books listing 173 closes for all situations are history, they’re dead.

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Tsavo Neal

OCTOBER 14, 2019

You can send it to your prospects between sales calls or use it to nurture someone during the sales process. An example of cornerstone content leading to more business is my e-book, The Consultant’s Path to Thought Leadership. This is hands down the biggest win I have had in marketing to date.”.

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Markovitz Consulting

JANUARY 14, 2019

This week I’d like to address sales incentives and volume discounts. Incentives and discounts create tremendous disruption in a company’s business by distorting both incoming market signals and outgoing orders to suppliers. It read the increased sales as a sign that consumers had started to like green cars, and ramped up production.

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Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. That was when her first book, Reinventing Yourself, was born.

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Emerson Consulting Group

JULY 31, 2018

If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. The credential of book authorship–despite the rise of social media, YouTube, and Internet marketing–holds no equal.

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Consulting Success

DECEMBER 24, 2019

In this episode, Michael Zipursky interviews Joe Pici of Pici & Pici, a sales trainer and speaker who has helped organizations book more appointments and close more deals. Appointment setting still remains a complex step in client acquisition. From a football coach to a business consultant, he shows us his and his wife Dawn’s road.

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Consulting Matters

MAY 25, 2023

Learn more: [link] Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to. Ensure you're booked solid with clients you love.

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Steve Shu Consulting

JUNE 25, 2017

Pursue mastery in business development if you can (aka sales). Publish articles in a focused area or practice (aka marketing). Although it depends on your firm, consider writing articles, whitepapers, or books. Although it depends on your firm, consider writing articles, whitepapers, or books.

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Jerry Fletcher

SEPTEMBER 5, 2020

The founder of a world class direct marketing agency diagrammed on a napkin the difference between Brand and Direct. Then he wrote a book about it. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. with, “I take the fear out of being queer.” She got the gig.

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The Fearless Marketer

OCTOBER 29, 2018

Another common answer is, “more time to fit marketing activities into my schedule.”. And he just came out with his first book, Atomic Habits, which is fantastic. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits.

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Harvard Business

JULY 30, 2018

Based on research for my book Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling , here are five specific areas where AI algorithms can be leveraged to help your business grow by helping your sales team sell more: Price Optimization: Knowing what discount, if any, to give a client is always a tricky situation.

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