Books Marketing ROI Sales 
Steve Shu Consulting
MAY 10, 2010
Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell , was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the Way You Lead. customer service, marketing), and organizational models (e.g.,
Emerson Consulting Group
JULY 31, 2018
If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. The credential of book authorship–despite the rise of social media, YouTube, and Internet marketing–holds no equal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzzsprout
MARCH 28, 2024
Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later). Let's review the kinds of ads you can choose for your marketing campaign and the cost structure of each. Who can benefit from podcast advertising? Host-read ads v.
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
Progressus
NOVEMBER 9, 2023
Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. Accurately assign task responsibilities keeping all project resources on the same page and avoiding over-booking. Allocating resources is key to a successful project.
Rick Conlow
JANUARY 31, 2022
Unengaged employees are less productive and lose companies billions of dollars in lost sales, poor customer service and inferior quality. Research by the Jackson ROI Study proclaims that the more genuine recognition you give to employees the greater the impact on the bottom-line. See Rick’s newest book. There are no grey areas.
Martinka Consulting
JUNE 18, 2021
EBITDA ‡ FCF – Sam’s comments about how you can’t calculate ROI based on EBITDA when it’s a capital expenditure type business sounds like one of my Myths of Business Valuation: Using EBITDA in a capital-intensive business will burn the buyer. You must use free cash flow to truly calculate ROI.
Expert insights. Personalized for you.
150 
Let's personalize your content