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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. Books, but that's a much longer effort. I tend to promote my books on podcasts. But you don't need a book to go on a podcast. Your videos on your video channel. I'm sure I do not.

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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Digitizing Your Genius: Showcase Your Intellectual Property

Chad Barr

It’s incredibly important to “digitize” your intellectual property, manifesting your ideas in podcasts, articles, blogs, videos, e-books, newsletters, and other online media. What if, instead, they had shut off their ideas from those around them, and never showcased their amazing intellectual property?

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Why you need to develop intellectual property through content development. Book a time with me to clarify your brand position and operate in your unique strengths, just like Jared.

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The ABCs of Internet Marketing Success

Chad Barr

Create an effective blog which will become the U ltimate repository of your knowledge, wisdom and intellectual property. Y ouTube is one of the most powerful platforms to host your videos as it has also become one of the most powerful search platforms. Produce V ideos to position yourself as a thought leader.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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Overcoming the Imposter Syndrome

Chad Barr

Collect several of these articles, checklists memes and visuals, sort them into a logical sequence and publish your eBook or actually a book. Transform the book into an online course where each sub-chapter becomes a video or an audio recording. What steps will you take this week?