Consulting Tip #6: Use Your Intellectual Property to Build Political Capital
Johanna Rothman
OCTOBER 10, 2023
McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. Books, but that's a much longer effort. I tend to promote my books on podcasts. But you don't need a book to go on a podcast. Your videos on your video channel. I'm sure I do not.
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