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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. Your videos on your video channel.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. or how to guidance (How to.).

Marketing 202
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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format. The process he takes his patients through in his $1000 assessment can be found in the book. With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it.

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Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Finally, what constitute the makeup of your remarkable offerings in products and services. Get your copy of my latest new books available now on my Amazon’s author page. Challenge or provoke them.

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From Inception to Fruition

Chad Barr

Many of us struggle to bring products from that initial idea phase to actual completion. First of all, I’m thrilled to announce the debut of three new books that together encapsulate my most valuable advice about web strategy. Use your creativity to repurpose and retarget old products, adding fresh content to make them new again.

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Friday Fusion: September 4th, 2020

Tsavo Neal

There are hundreds of different ways you can monetize your blog — but I’ll give you two: Products and/or Services. That’s where products and services come into play. That’s your product. People buy products to solve a problem or get a result. Traffic + Sales (for your Product and/or Service) = Monetization.

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Ready to Strengthen Your Own Thought Leadership?

Chad Barr

Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Provide consistent value that manifest itself through their unique intellectual property.