Remove Books Remove Development Remove Intellectual Property Remove Video
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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Why you need to develop intellectual property through content development. Book a time with me to clarify your brand position and operate in your unique strengths, just like Jared.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format. The process he takes his patients through in his $1000 assessment can be found in the book. Do you know what Dr. McGill said about his book, Back Mechanic ? And it costs $35.

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Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. Challenge or provoke them.

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Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.

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10 Items to Evaluate Before Investing In Your New Site

Chad Barr

What about using social media, creating powerful alliances with others and developing your own video and audio channels? Placing many videos on YouTube and other video related sites will enable people to find you easily while strengthening your thought leadership in the process. What is your marketing plan?