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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. Author’s Rights. About the Author.

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Why you need to develop intellectual property through content development. Book a time with me to clarify your brand position and operate in your unique strengths, just like Jared. Related Blog, Video or Podcast Episode: Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22).

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Business Book Review: Lords of Strategy

Management Consulted

We’re starting a series of guest posts offered by staff, readers and interns that are reviews of books we think are helpful for those interested in consulting (specifically) and business (in general). If you want to submit a review on a book you’ve been reading, follow the same format, target 600+ words and send it over by email!

Strategy 139
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The Year in Reflection – Redux

Chad Barr

Your words become your tweets which become your articles which become your books, workshops and products which become your intellectual property and your digital empire. December: What trends and prediction do you see in your industry? Get your copy of my latest new books available now on my Amazon’s author page.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

company size, type, industry, title, gender, age) and their psychographics (e.g., it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. You want to become intimate with their demographics (e.g.,

Marketing 202
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PEST Analysis

Tom Spencer

In 1967, Harvard Professor Francis Aguilar wrote a book entitled “Scanning the Business Environment” in which he identified four important factors – Economic, Technical, Political, and Social – that a business can use to better understand the big picture. Industry regulation. How is the industry regulated? Background.

Analysis 114
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Differentiate yourself by taking a stand against something you don’t like about our industry

Rod Burkert

What pisses you off about our industry? One way is to differentiate yourself by taking a stand against something you don’t like about our industry. I got this idea from Forbes contributor Pia Silva and her book, Badass Your Brand. Own your industry niche. #3 On to this week. So what if you took a stand?