Remove Books Remove Development Remove Industry Remove Intellectual Property
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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Why you need to develop intellectual property through content development. Book a time with me to clarify your brand position and operate in your unique strengths, just like Jared. Related Blog, Video or Podcast Episode: Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22).

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

company size, type, industry, title, gender, age) and their psychographics (e.g., it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. You want to become intimate with their demographics (e.g.,

Marketing 202
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Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

There is nothing wrong with the industry … apparently the Top 100 firms are not expanding into the BVFLS niches as rapidly as they were in this past. I’ve been spreading the gospel about BVFLS practice development since 2013. Let me know if this model resonates and helps with your practice development efforts. On to this week.

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PEST Analysis

Tom Spencer

In 1967, Harvard Professor Francis Aguilar wrote a book entitled “Scanning the Business Environment” in which he identified four important factors – Economic, Technical, Political, and Social – that a business can use to better understand the big picture. Industry regulation. How is the industry regulated? Background.

Analysis 114
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Differentiate yourself by taking a stand against something you don’t like about our industry

Rod Burkert

What pisses you off about our industry? One way is to differentiate yourself by taking a stand against something you don’t like about our industry. I got this idea from Forbes contributor Pia Silva and her book, Badass Your Brand. Own your industry niche. #3 On to this week. So what if you took a stand?

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Dominating the Web

Chad Barr

You must create a marketing blueprint to drive your business plan, no matter what industry you’re in. While marketing gets your message out there, branding develops the message itself. The top thought leaders in every industry are prolific publishers of remarkable content. My company is known as the _.

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Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

Welcome to my newsletter, where I focus solely on BVFLS practice development, practice management, and related tools and technology to grow/build/scale your firm. What clients (or industry niche) do you like serving? He has expertise – intellectual property – that is sought after by national clients. You could do that.