Remove Books Remove Development Remove Intellectual Property Remove Productivity
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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants.

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Manage Your Intellectual Property

Johanna Rothman

When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. When you’re creating a product larger than one person can create, this is an excellent proposition. You can write a book by yourself.

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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format. The process he takes his patients through in his $1000 assessment can be found in the book. With Back Mechanic, Dr. McGill has taken his expertise and created a product out of it.

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What Writers Can Do About Intended Plagiarism, Part 3

Johanna Rothman

What about a book? Plagiarism of Your Entire Book. Until I started to write books, I had no idea how many people would steal the content of my books. Some reasons are: Putting a book on a torrent site “isn't really stealing.” I spent time writing these books. Why Leave a Book on a Torrent Site.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Content marketing is essential for consultants because we are in the knowledge business.

Marketing 202
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Achieving Powerful Web Presence

Chad Barr

Products: What is the makeup of your tangible products? Are you developing new ones, and have you asked your clients for their feedback and what they may need from you? Are you leveraging your web site to promote, market and monetize your products? And are there markets you should consider abandoning? Let’s talk.

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Content Success Framework

Chad Barr

Finally, what constitute the makeup of your remarkable offerings in products and services. Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. Share the value to overcome the challenge.