Remove Books Remove Case Studies Remove Productivity Remove Video
article thumbnail

Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.

article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The 24-Hour Customer is a book with rich thinking.

Marketing 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Tips To Increase Your Website Conversion Rates

Tom Spencer

If you are running a tech startup, you probably spend most of your time focusing on your product to make it lean, easy to use, and able to solve people’s problems. The same idea works for your products. Social proof gives people comfort when they are making a decision to purchase a product they haven’t tried before. Crowds (e.g.

article thumbnail

Million Dollar Web Presence Action Plan

Chad Barr

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Send out personalized value such as books or recordings. Productize and monetize.

article thumbnail

Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. With productized, you do it the other way around. Tell me more about that. What do you mean?

article thumbnail

What’s Your Developmental Path? – Part 3

Chad Barr

What are the ones you provide with your product and service offerings? How inspirational are your case studies? Why not share an amazing story, preferably on video, of how profound of an impact your clients have achieved with your help? Get your copy of my latest new books available now on my Amazon’s author page.

article thumbnail

Social Proof: How To Get It And Use It On Your Consulting Website

Tsavo Neal

Testimonials can provide an excellent boost to your case studies. Insert them at the beginning or end of each case study, and you’ll have a far more persuasive case study. 2) What did you find as a result of buying this product/service? 5) Would you recommend this product/service?