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Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.

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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Let’s do a video call. “Higher!”

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6 Tips To Increase Your Website Conversion Rates

Tom Spencer

If you are running a tech startup, you probably spend most of your time focusing on your product to make it lean, easy to use, and able to solve people’s problems. The same idea works for your products. Social proof gives people comfort when they are making a decision to purchase a product they haven’t tried before. Crowds (e.g.

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3 Tactics for Accelerating Company Performance Despite an Economic Downturn

Organizational Talent Consulting

In the following video, Dr. Chermack provides an overview of the process using a small business case study. This video provides some practical insights into scenario planning. Organizational change resilience is responding productively to significant disruptive change and transforming challenges into opportunities.

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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

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Marketing a Service Business

Women in Consulting

In doing so they need to overcome several obstacles: • They don’t want to appear to be “selling.”. • They typically don’t “make news.”. • They often work with people on a personal and confidential level, making case studies and success stories difficult, if not impossible. If possible, include testimonials and case studies.

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Million Dollar Web Presence Action Plan

Chad Barr

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Solicit testimonials and referrals and develop case studies.