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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! Sadly, the owner didn't touch the new strategy because he was comfortable with how things were; it turned a profit, and that's all he needed.

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Accelerating Marketing Success with Consultants

Business Consulting Agency

In the fast-paced world of marketing, achieving rapid and impactful results is essential for businesses aiming to stay competitive and maximize their ROI. Marketing consulting services offer a strategic advantage by leveraging data-driven insights, proven methodologies, and expert analysis to improve marketing results quickly and effectively.

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Why You Need An Ideal Client Archetype

Consulting Matters

It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. Learn more about my Brand Positioning and Messaging strategy services: [link].

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Article: "How to Find the Exact Words That Attract Your Ideal Clients". And will gladly pay you.

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The Ultimate Guide to Manufacturing Project Management: Best Practices and Strategies

Epicflow

Uncertainty There are various sources of uncertainty in manufacturing: inflation, ongoing supply chain challenges, geopolitical tensions, changing market demands, and even the latest technology adoption. A lot of things may change repeatedly during the project, so the approach to dealing with manufacturing projects should be flexible enough.

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2020 Study: Why Smart People Start a Consulting Business (And What Holds Them Back)

Consulting Matters

Read on if you'd like some instant validation that consulting is right for you and insight into the predictable challenges that most consultants face and strategies for overcoming hidden barriers to success. I started my own business due to the] uncertainty in the job market. And we're super-excited to share the findings below.

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