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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Writing alternatives: Blog posts. My peers and I were reacting to the ideas in the report.

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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The ABCs of Internet Marketing Success

Chad Barr

Use E mail and opt-in marketing to grow your lists and promote your offerings. Create an effective blog which will become the U ltimate repository of your knowledge, wisdom and intellectual property. The post The ABCs of Internet Marketing Success appeared first on The Chad Barr Group.

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. Why you need to develop intellectual property through content development. Check out our marketing agency services, mentoring programs and courses at [link].

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16 Best Practices for a Successful Email Marketing Strategy

Chad Barr

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.

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Five Ways to Raise your Game in Consulting - Part 4

The Consultants Peer Group

Overview: The previous blog on the Consulting Competence Framework identifies those skills and experiences that separate a professional consultant from the thousands of other consultants in the US today. Look no further than IMCUSA.org The next blog, the fifth in the series, is on Certification as a path to increased differentiation.