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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. Why you need to develop intellectual property through content development. Check out our marketing agency services, mentoring programs and courses at [link].

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Starting a Skincare Brand: A Guide for Medical Professionals

Business Consulting Agency

With a deep understanding of skin health, they can develop products that truly address consumer needs. Find out how here from concept development to product launch and marketing. Understanding the Skincare Market Before diving into product development, it’s essential to understand the skincare market.

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. Invest properly in your business and your own professional development. In this phase of the work, you don't pick a handful of marketing tactics. Instead you need to: Figure out a marketing system that works.

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13 Ways to Promote Your Podcasts

Chad Barr

Blog – Post the podcast file to your blog and make it available for streaming online as well as enable visitors to subscribe to the channel and various hostig services. Newsletter – Promote it in your newsletter and link to your blog. Repurpose – You probably already have great older hidden treasure hidden on your site.

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Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.