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MAY 1, 2024

This article is published through a partnership with the European CX Organisation (ECXO). Market Presence and Brand Reputation Established Market Presence: Having been in the market for decades, these companies have established a strong reputation and reliability. View the original and learn more about the ECXO.

Enterprise 26

Enterprise Software B2B ROI 26

Successful Independent Consulting

JULY 31, 2017

I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains. Most of us never had sales training so this concern is understandable, but reframing how we think about business development can turn concern into action. Read any definition of business development and you won’t find the word sales.

Development 244

Development ROI Software Sales 244

Consulting Matters

AUGUST 26, 2021

This article is your first step. Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. Related Articles: Consulting vs. Leading. Related Article : Consulting vs. Coaching. So, let's make this happen for you! Why consulting or coaching?

Consulting 317

Consulting B2C B2B ROI 317

Harvard Business

MAY 25, 2016

Sales reps are most effective when they have the right amount of support staff, but exactly how much support staff does a company need, and how should it be structured? Call it a Goldilocks quandary: Too little support, and your sales people can’t do their jobs well; too much, and you’re wasting money.

Sales 37

Sales ROI Efficiency Operations 37

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 46

Marketing Agile Fashion Sales 46

The Fearless Marketer

MARCH 26, 2018

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. A clear marketing advantage.

ROI 48

ROI Training Training Sales 48

Harvard Business

JUNE 12, 2017

Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. As alarming as those numbers are, they shouldn’t come as a surprise if you consider how sales training is usually conducted. They don’t need to know how to do those jobs.

Sales 34

Sales Training Training How To 34

Harvard Business

AUGUST 25, 2017

Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter. Sales teams are closing deals, at all costs. The market is pushing companies to hit incredibly high numbers, quarter after quarter and month after month. It is a vicious cycle.

Sales 28

Sales Company Cash Flow ROI 28

Progressus

NOVEMBER 27, 2023

One of Velosio’s clients, a management consulting firm , replaced an aging Microsoft Dynamics SL back-end ERP and NetSuite for CRM with Microsoft Dynamics 365 Business Central with Customer Engagement, Marketing, and Progressus Project Management.

System 52

System ROI Software Government 52

Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 44

Media ROI Company Metrics 44

Progressus

NOVEMBER 9, 2023

Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. As a part of the project sales process, the project budget is finalized and becomes a component of the contract’s Statement of Work.

Resources 52

Resources Report ROI Data 52

Consulting Matters

AUGUST 26, 2021

This article is your first step. Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI.

Consulting 156

Consulting B2C B2B ROI 156

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They’re also engaging customers in new, value-driven ways.

Industry 52

Industry SMB Software Talent 52

Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 36

Marketing Advertising Media Video 36

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Resources 60

Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. They’re easing customers’ burdens by guiding them through difficult decisions and choices, and improving win rates for high-end solution sales by as much as 60%. Fast forward to today.

B2B 32

B2B Travel Benchmarking Sales 32

Effective Managers

JANUARY 31, 2022

If you are in the group that has never considered engaging a management consultant, check out this article. If the ROI were not there, the investments would not be made. In my experience with small and medium sized businesses, they are very good at production, and they are very good at sales. You may change your mind!

Consulting 52

Consulting Research Industry Report 52

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy 40

Strategy Strategy Strategy& Metrics 40

Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 33

B2B Education Media B2C 33

Harvard Business

AUGUST 10, 2016

Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny. Marketers must consider the real, hidden costs of low-cost marketing.

Media 28

Media Survey Advertising ROI 28

Harvard Business

AUGUST 29, 2016

Measuring Marketing Insights. However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk. Insight Center. Sponsored by Google Analytics 360 Suite. Turning data into action.

Retail 48

Retail Apparel Financial ROI 48

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 46

Retail Survey Bain Comparison 46

Emerson Consulting Group

JULY 31, 2018

If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. The credential of book authorship–despite the rise of social media, YouTube, and Internet marketing–holds no equal.

Film 40

Film Advertising Media ROI 40

Harvard Business

AUGUST 22, 2016

Chris Zook and James Allen have also recently tackled this issue their recent HBR article “ Reigniting Growth.” The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. I started to get communications from the company that felt like really bad news.

Company 28

Company Sales Retail Engineering 28

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. Typically when firms are evaluating investments they look for large addressable markets.

ROI 28

ROI Operations Enterprise Research 28

Business Consulting Agency

JANUARY 23, 2024

In this article, we delve into the significance of steering clear of costly errors and highlight how working with business consultants, seasoned professionals who don’t guess but draw from their extensive experience, can substantially improve results.

Consulting 52

Consulting Turnaround ROI Case Study 52

Consulting Matters

JUNE 24, 2020

Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot. There are two massive benefits for shifting your marketing focus from finding clients to ATTRACTING clients through building your marketing system.

Consulting 156

Consulting How To System Sales 156

Harvard Business

NOVEMBER 14, 2016

Sales venue. These solutions are new to market and some of them may not be included in the standard offerings of your health insurer or third-party administrator. Choose providers that focus on bottom-level metrics like ROI and health care spend; avoid providers that focus on top-level metrics like engagement.

Metrics 28

Metrics ROI Journal Study 28

Tsavo Neal

JUNE 26, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Their website’s sales conversion rate is 1.4%. Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them).

Consulting 15

Consulting Productivity ROI Case Study 15

Harvard Business

JANUARY 4, 2018

Second, the ABU team is paid using variable compensation, based on projects that have been fully implemented and based on their ROI. That way, if ABU projects have high profits relative to the costs, the departments they work with have an easier time meeting annual targets. Rigorous assessment of results. The right people.

Company 28

Company Recruiting Recruitment Financial 28

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

Marketing 38

Marketing Case Study Case Studies Sales 38

Rick Conlow

OCTOBER 19, 2023

Since you are reading this article, we assume you are a good coach, and you are interested in elevating your approach. Price Waterhouse Coopers (PwC) and the Human Capital Institute (HCI): Studies have shown that coaching programs yield a positive return on investment (ROI), with estimates of ROI ranging from 5:1 to 7:1 or even higher.

Training 86

Training Training Leadership Development 86

Progressus

NOVEMBER 28, 2023

Many ERP solutions are built to adapt to your needs and grow with you, helping you proactively prepare for—and readily respond to—any operational disruption or market change. Also, with ERP, project-driven organizations companies receive a quicker ROI and cost-efficient use of the resources deployed. Ensure business agility.

Software 52

Software ROI Efficiency Operations 52