Steve Shu Consulting

JUNE 25, 2017

Play a key role in developing new intellectual property or approaches for the firm. Publish articles in a focused area or practice (aka marketing). Although it depends on your firm, consider writing articles, whitepapers, or books. This goes a long way in consulting circles.

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Intellectual Property Wireless Consulting How To 150

Business Consulting Agency

OCTOBER 2, 2023

In this article, we will explore the numerous areas where these consultants provide assistance and the extensive benefits, they deliver to businesses embarking on their entrepreneurial journey. Legal Compliance : Navigating complex legal requirements, including business registration, permits, and intellectual property protection.

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Intellectual Property Cash Flow Efficiency Financial 52

Chad Barr

JULY 31, 2019

In my article Is It Time to Upgrade Your Web Presence? I’ve defined your web presence as the confluence of your strategy, content and marketing initiatives. Markets: Are you focusing on one vertical market or multiples? What new markets should you penetrate a year from now? Is Your Brand Protected?

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Intellectual Property Media Exercises Productivity 52

Consulting Matters

MAY 16, 2018

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. In this article, you’ll find the 5 Stages to Design the Ideal (and Most Profitable) Consulting Business which shows you exactly how to set up your consulting business right…the first time. Psychographics (e.g.,

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Business Consulting Agency

SEPTEMBER 8, 2023

In this article, we will explore how starting a business with expert guidance guarantees better results and the numerous advantages of working with these professionals during the inception of a new business venture. This plan serves as a strategic roadmap, outlining objectives, strategies, target markets, and financial projections.

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Management Consulted

JANUARY 1, 2017

By the end of this article, you’ll be well on your way to becoming an M&A case framework master. Check out our breakdowns on Profitability , Market Sizing , and Market Study to become a complete expert on any kind of framework you’ll need in your case interview. This comes down to 4 key areas: – The Market.

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Case Interview Interviews Intellectual Property Cash Flow 154

Chad Barr

MARCH 13, 2019

I outlined these steps a few years ago in my “ 7 Steps to 7 Figures ” article. It’s a compilation of 21 of my favorite and powerful visuals, each accompanied with a corresponding article. A collection of tweets become a checklist or an article. Here are the seven steps: Get Referrals. Establish Relationships.

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Chad Barr

APRIL 4, 2018

Publishing — Sharing your insights in articles, newsletters, blogs and online communities. Videos — Sharing your intellectual property through the use of video recordings and distributing through your site and other video channels. This also applies to your services.

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Intellectual Property Video Groups Course 52

Chad Barr

JULY 18, 2018

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership.

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Intellectual Property Video Interviews Media 52

Tsavo Neal

APRIL 29, 2021

Not only will this help you divorce your income from time-spent, but productized consulting will serve your most powerful intellectual property for introducing people to your higher-touch, custom consulting services. One way consultants can begin to scale their business (without creating products) is to scale their marketing.

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Consulting How To Intellectual Property Productivity 78

Chad Barr

JULY 12, 2016

Long before these books were a reality, I knew they would help increase the reach of my intellectual property—something I’ve been doing with articles, podcasts, videos, and other publishing channels for years. But this particular project was something more; it was close to my heart. Don’t start from scratch.

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Intellectual Property Groups Productivity Strategy 52

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. If you’re not a consultant but you’re interested in websites for individuals, check out my article on the best personal websites ).

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Chad Barr

NOVEMBER 28, 2018

Whether you run a small services company or a large corporation, the puzzle pieces are the same: strategizing, marketing branding, socializing, publishing and monetizing. Marketing: If strategy is the heart of web domination, then marketing is the oxygen flow. Branding: Branding is the creative cousin of marketing.

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Intellectual Property Marketing Strategy Strategy 52

Tsavo Neal

SEPTEMBER 4, 2020

If you’re looking for my favorite way to get traffic — content marketing with SEO — check out my answer here ). Looking to start a blog or publish articles? There are also some other emerging fantastic options like SwifSite.io , which come with marketing and sales tools built into the platform. With intellectual property.

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Intellectual Property Sales Productivity Software 78

Chad Barr

MAY 20, 2015

In the past, when helping my clients create their marketing blueprint, I found myself involved in lengthy conversations to help develop such. I then decided to write an article on How to Promote Your Web Site , which then allowed me to share it with them prior to our call and focus on the items that make most sense. Create models.

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Chad Barr

AUGUST 19, 2015

Three years ago, I wrote the article How To Promote Your Website when I shared 21 ideas of doing so. Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats.

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Tsavo Neal

NOVEMBER 13, 2017

In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. “ Currency Marketing is a credit union-focused marketing firm.

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Harvard Business

OCTOBER 13, 2016

Most corporate strategists focus on finding ways to win in the market — that is, they look for sources of competitive advantage based on the customers they serve, the products they sell, the suppliers they use, and so on. The ability of a firm to push into a new market or compete using a tried-and-true strategy hangs in the balance.

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Marketing Intellectual Property Pharmaceuticals Government 28

Chad Barr

JANUARY 8, 2012

Your site is only one marketing component (out of many) to support your overall strategy. The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectual property or blog talk radio and such platforms. What is your marketing plan?

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Intellectual Property eBook Video Media 52

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.

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Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

SEPTEMBER 20, 2011

The key to monetization of your intellectual property is to build and strengthen your brand. Explore new markets all the time. Rather than interviewing people as podcasts, videos or articles, why not call them “conversations” which allows you to inject your own intellectual property and position you as a peer.

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Harvard Business

MAY 10, 2016

At its most basic, blockchain is a vast, global distributed ledger or database running on millions of devices and open to anyone, where not just information but anything of value – money, titles, deeds, music, art, scientific discoveries, intellectual property, and even votes – can be moved and stored securely and privately.

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Financial Intellectual Property Enterprise Data 28

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

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Tom Spencer

MARCH 13, 2014

IN a recent FT article , Chairman of Risk Capital Partners Luke Johnson made some interesting comments about his alma mater, Oxford University: Oxford University, my alma mater, is a classic case of a complacent establishment that is refusing to reinvent itself. The illusion of permanence, and the persistence of innovation.

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Education Intellectual Property Course Productivity 126

Management Consulted

OCTOBER 2, 2016

Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. Intellectual Property. Corporate Governance. Data Analytics. Real Estate.

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Interviews Research Culture Case Interview 100

Chad Barr

AUGUST 17, 2012

So although a longer article, this is a good one, so here you go: Create Your Contact List – Collect and assemble all possible contacts you have, such as: current and past clients, prospective clients, colleagues, friends, family, and partners. May I email you one of my article and diagnostic tools that will show you how to do that?”

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How To Intellectual Property Interviews Media 52

Harvard Business

JUNE 11, 2018

On the flip side, a strategic transaction can catapult a company into first-mover position, give a speed to market advantage over rivals, and potentially let a larger company run away with a new market. It was painful, but it helped ensure there were no legal limits on any underlying intellectual property. Insight Center.

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Chad Barr

SEPTEMBER 10, 2014

Market and showcase our advisory web strategic services and demonstrate evidences of success through testimonials. Ideas to increase the business: Hosted events, referrals, showcase our clients’ success, collaborate with strategic individuals, enable access to restricted intellectual property.

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Tsavo Neal

JANUARY 11, 2018

If you’re a consultant who’s thinking about re-designing your consulting website this year, then this article is for you. By the end of this article, you will… Learn the right signs that means it’s time for a new website for your consulting business. Consultant Article Framework. Blogging for Consultants.

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Chad Barr

OCTOBER 23, 2011

Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. The regularity of your articles is the real power. Otherwise, you have a quality problem and not a marketing problem!

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Leadership Intellectual Property eBook McKinsey 40

Tsavo Neal

OCTOBER 9, 2020

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them.

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B2B Intellectual Property Case Studies Case Study 15

Harvard Business

MAY 10, 2018

But China also has a huge domestic market for fake goods: many consumers who buy counterfeits do so deliberately, because they want to pay a lower price for goods that look expensive. Chinese law does protect intellectual property, but only if a trademark is officially registered. Fake merchandise accounted for 12.5%

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Tsavo Neal

JULY 14, 2020

There’s much more in this article. I spend most of my time as a marketing strategist for the coworking industry everspaces.com , but I still have clients in other industries and I like exploring general marketing ideas. It includes more general marketing observations and topics I’m personally interested in.

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Rod Burkert

JUNE 20, 2018

Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships. 1 – Marketing is where you show up. People I talk to all seem to have slightly different ideas about practice development.

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Development How To Intellectual Property Mercer 40

Chad Barr

AUGUST 23, 2009

To accomplish this, strong content must be developed in the form of products, services, and intellectual property while constantly evolving. Should they be able to purchase products, read articles, subscribe to newsletters, communicate through blogs and online communities?

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Intellectual Property Advertising Strategy Strategy 52

Harvard Business

OCTOBER 16, 2018

billion people, the Chinese consumer market is a tempting target for Western technology companies. The potential loss Apple would have sustained had it not caved and, in the view of many, compromised human rights interests , was huge — its access to the vast Chinese market for devices, as well as its manufacturing base there.

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MishTalk

JANUARY 12, 2014

It also highlights a race to stake out promising new technology markets, as fields such as “wearable” computing become the next frontiers for growth. “ However, the sheer quantity of patent holdings also helps deter attack and has led to an intellectual property arms race. Hopefully we can learn from the smartphone litigation.

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