Remove 2015 Remove Development Remove Marketing Remove Sales
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” It was the right thing to do.

Sales 49
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Importance of CRM Systems for Modern Businesses

Tom Spencer

This shift towards global markets turns out to be much more difficult than it seems. How do you operate in markets with different norms and values than the one in which you’re comfortable? To stay relevant in a market that never stops changing, companies must master the skill of “blitzscaling”. Blitzscaling. Importance of CRMS.

System 95
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Two Priorities to Build Up Russia’s Auto Industry: Exports and Innovation

BCG

The domestic car market rebounded strongly after the global financial crisis to become the sixth-­­largest in the world—2.6 In 2015, the industry sold just 1.5 We analyzed the factors affecting Russia’s automotive market and developed three potential scenarios. million automobiles (cars and light trucks) sold in 2012.

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BRICS Currency – How Will It Affect International Business?

Tom Spencer

For example, in 2015 the BRICS nations established the New Development Bank ( NDB ) to support infrastructure development in the BRICS nations and other emerging markets. Shifting exchange rates can also impact consumer demand and the incentive to expand into new markets.

System 88
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Diversify and Create Multiple Income Streams as a Consultant with Dorie Clark: Podcast #11

Consulting Success

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

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The Dos and Don’ts of Working with Emerging-Market Data

Harvard Business

Applying this, however, is much easier said than done — especially among companies operating in emerging markets. Emerging-market data can be challenging to work with due to significant data gaps, biased data, and outdated or incorrect numbers. Of course, these issues can cause a headache for any company, in any market.

Data 35
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?