Successful Independent Consulting

MARCH 31, 2017

You can link to a video and add a brochure, a PowerPoint presentation via SlideShare, a white paper, a client case study…whatever you think will help a prospective client better understand what you do and how you do it. Embedding images and video into your profile will help boost you from an ordinary to a professional brand.

Case Study 150

Case Study Case Studies Media Education 150

Women in Consulting

MAY 4, 2015

Keep in mind that spec sheets, vendor comparisons, and product benefits may be preferred to long technical white papers. Video: IT Buyers love video. Short 45 ‒ 60 second videos about the solutions your company offers, or better yet, customer success stories and testimonials are ideal.

Marketing 48

Marketing Video Comparison Media 48

Consulting Matters

JANUARY 7, 2019

Bring business cards and eBooks/white papers if you have them. Free 3-part video series. Speaking engagements demonstrate your thought leadership, provide a plethora of networking opportunities and are a source for new business. Here's a few tips: Say “yes” to events where your BUYERS will be at. Live Q&A call.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Consulting Matters

JANUARY 7, 2019

Bring business cards and eBooks/white papers if you have them. Free 3-part video series. Speaking engagements demonstrate your thought leadership, provide a plethora of networking opportunities and are a source for new business. Here's a few tips: Say “yes” to events where your BUYERS will be at. Live Q&A call.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Tsavo Neal

SEPTEMBER 21, 2017

“In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.” A webinar is a video presentation or workshop. Video content is easier to digest than reading through a whitepaper or eBook. Whitepaper.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

“In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.” A webinar is a video presentation or workshop. Video content is easier to digest than reading through a whitepaper or eBook. Whitepaper.

Consulting 60

Consulting eBook Education Resources 60

Harvard Business

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Or if you work in the cosmetics industry, you might identify a local content creator who produces video tutorials tailored for the unique local standards of beauty within your target foreign country.

B2B 36

B2B Education Media B2C 36

Chad Barr

JULY 8, 2008

Lets you promote your products, services, speaking engagements, articles and white papers. Pushes the envelop by augmenting the written words and creating additional channels of delivery methods such as audios and videos. Gives you the flexibility to react to other blogs, news, current events and interesting posts.

Knowledge Base 40

Knowledge Base Engineering Video Tools 40

Chad Barr

NOVEMBER 28, 2007

White papers. Collaboration and research papers or digital recordings. Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field. By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business.

Case Interview 40

Case Interview Case Study Case Studies Survey 40

Chad Barr

OCTOBER 31, 2006

Download article (white paper, CD, MP3, PDF). View video. Purchase product / service. Learn more. Take survey. Join our online forum. Request consultation / brochure. Refer site / article to a friend. Click here. Get your copy today. Print friendly option. Ask the expert. Listen to podcast. Get your score (rank yourself).

Survey 40

Survey Video Examples Productivity 40

Harvard Business

OCTOBER 5, 2016

You cannot run a two-minute video in a display ad. They also assess what kind of content works at what stage of a customer’s decision journey: when do they want slides, videos, or even a book? Using the power of analytics, they can assess a piece of content and understand how it fits into a marketing campaign.

Marketing 39

Marketing Data Advertising Media 39

Harvard Business

MAY 5, 2016

A far better approach would be to offer relevant research, a white paper, or a free audit of some aspect of the target executive’s business when the meeting takes place, as a way to provide the incentive you may need to actually get the meeting. Although this has reportedly worked, it can come off as being too pushy.

Meeting 28

Meeting Turnaround Sales Marketing 28

Harvard Business

SEPTEMBER 14, 2016

They had developed all kinds of thought leadership and white papers about how CFOs could do their job better. Similarly, Home Depot offers free DIY (Do-It-Yourself) workshops in their stores and a robust collection of how-to videos online. Companies often don’t think they have anything to say.

Leadership 28

Leadership Recruiting Recruitment Training 28

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Publishing a white paper. Creating a video course. Video presentations. Publishing a White Paper. A white paper is a report given on a topic in your industry. Sponsorships.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

B2B 60

B2B Marketing Consulting Advertising 60

1 to 1

MAY 7, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Voice Of The Customer. 1to1 Webinars. Take 30 Webcasts. 1to1 Case in Point. 1to1 Executive Dialogue. 1to1 In Action Series. 1to1 Tips & Takeaways.

Media 51

Media Airlines Case Interview Trends 51

1 to 1

JUNE 11, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Voice Of The Customer. 1to1 Webinars. Take 30 Webcasts. 1to1 Case in Point. 1to1 Executive Dialogue. 1to1 In Action Series. 1to1 Tips & Takeaways.

Telecommunications 44

Telecommunications Media Advertising Trends 44

1 to 1

MAY 2, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. This hub invited users to share their personal information to get some value in return, for example download a White Paper or sign up for sweepstakes. Webinars & White Papers. White Papers. 1to1 Webinars.

Marketing 39

Marketing Strategy Strategy Strategy& 39

Tsavo Neal

NOVEMBER 13, 2017

We believe the multi-mode communication methods such as video, testimonials, segmented solution sections, and case studies help prospective clients learn about APO to make the decision to hire us easier. Describing our services can be a bit complex; so we rely on our website to help tell our story.

Consulting 121

Consulting Education Tools Financial 121

1 to 1

MAY 5, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Voice Of The Customer. 1to1 Webinars. Take 30 Webcasts. 1to1 Case in Point. 1to1 Executive Dialogue. 1to1 In Action Series. 1to1 Tips & Takeaways.

Analysis 42

Analysis Data Sports Media 42

1 to 1

JUNE 13, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Voice Of The Customer. 1to1 Webinars. Take 30 Webcasts. 1to1 Case in Point. 1to1 Executive Dialogue. 1to1 In Action Series. 1to1 Tips & Takeaways.

Media 40

Media Advertising Trends Sales 40

1 to 1

JUNE 11, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Voice Of The Customer. 1to1 Webinars. Take 30 Webcasts. 1to1 Case in Point. 1to1 Executive Dialogue. 1to1 In Action Series. 1to1 Tips & Takeaways.

Media 37

Media Advertising Trends Video 37

1 to 1

MAY 3, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Voice Of The Customer. 1to1 Webinars. Take 30 Webcasts. 1to1 Case in Point. 1to1 Executive Dialogue. 1to1 In Action Series. 1to1 Tips & Takeaways.

Media 37

Media Metrics Advertising Trends 37

Women in Consulting

JULY 28, 2016

This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.”. In lot s of ways, content marketing is not new. It is a term for what savvy marketers have done for years.

Tools 48

Tools Marketing Media Case Study 48

Harvard Business

AUGUST 1, 2017

One reseller posted a maintenance and repair content recommender, including video, on its site that bundled product and service advice. Could you ask customers if they want email follow-ups or white papers on products or services they’ve expressed behavioral interest in? Would a LinkedIn linkage make sense?

Engineering 28

Engineering Company Data Enterprise 28

Epicflow

DECEMBER 29, 2022

Epicflow knowledge sharing hub : a section on the website with a dropdown list of pages where you can download any content piece in a PDF format upon registration (white papers, checklists, collections of materials, guides written by the Epicflow team). Youtube channel : dozens of useful videos will be available next year.

Company 52

Company Resources Analysis Groups 52