article thumbnail

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. Gordon is a white paper writer and consultant who has has worked with Google, Oracle, Intuit, and many other Fortune 500 companies. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 165
article thumbnail

10 Tips to Write the Perfect, Client-Attracting White Paper for Your Consulting Firm

David A Fields

You’ve decided to write a white paper because you’re a serious, deep-thinking, knowledgeable consultant. How do you make that effort yield eager clients lining up to work with your consulting firm? You know you can attract clients to your consulting firm with well placed, pithy articles. A good book is worth its weight in speaking [ ] Consultants Consulting

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best 2×2 Matrix of All Time for Consulting Firms

David A Fields

As a consulting firm leader, you’re well aware that within every client presentation longer than 30 minutes, every white paper, and every compendium of content beefier than 20 pages, you’re required to present at least one 2×2 matrix.

article thumbnail

The Most Effective Form Of Outreach – It’s Not What You Think

David A Fields

For example, an article or white paper, your new book, an introduction to a sought-after peer, or insights from a project you conducted recently. Common wisdom says you should offer some sort of value to prospects when you reach out to them. What if that common wisdom is not only wrong, but backwards? I’m sure you’ve seen or heard advice that consultants should only reach out to prospects when they have a compelling, useful tidbit to offer.

Examples 296
article thumbnail

Why Are Innovation Games In Such Demand?

Simon Associates

At Simon Associates Management Consultants , we find the steady downloads of our power points and white papers on Innovation Games totally amazing.

article thumbnail

Be Solopreneur Savvy: Insist on a 1099, not a W-2

Successful Independent Consulting

If you want to know why, read my white paper about co-employment risk.) "As a solopreneur, does it matter how I get paid?” Absolutely! In the U.S.,

article thumbnail

Past acquisitions never die, they merely fade away…

The Source

As our recent white paper on current trends argues, that’s forcing a rethink. Inorganic growth is no longer a black and white issue. Consulting firms have been on a shopping spree in recent years: Even allowing for momentary pauses for breath, it’s been a fast-paced, competitive race to see who can acquire what, ideally—but rarely—for the right price. Ecosystems—partnering with a range of more specialised firms—has become the strategy du jour.

Trends 40
article thumbnail

What Time Is It? Time To Change

Simon Associates

To understand how you too can do this, read our white paper which contains a step-by-step slide show explaining the necessary steps an organization must take to bring about real change. To download our white paper, "Everything is Changing but Change Management. Maybe it is time to change “Change Management”. In today's highly competitive, technologically disrupted business environment, one thing that’s a constant across all industries is change.

article thumbnail

Reflect on Your Learning

Gina Abudi

When you attend a conference, a training program or read an article, white paper or case study, are you reflecting on the learning? Often times we invest significantly in our professional development, but what do we do with that learning? Consider the following best practices the next time you attend a conference, a training program [.]. The post Reflect on Your Learning appeared first on Gina Abudi. Professional Development applying training developing skills Learning

article thumbnail

5 Capabilities You Need As a Digital Consultant in 2023

Comatch

If you’re not into podcasts, reading white papers and reports is another great way to brush up on your knowledge. With the development of new technologies like AI and Machine Learning, the pressure to acquire digital skills has never been so high.

Agile 52
article thumbnail

What Do Employee Engagement Surveys Really Tell Us?

Effective Managers

To read more about employee engagement, check out this blog on the 5 Requirements of Effective Managers where you can also get free download of the white paper Empowerment 4.0. Do you know how engaged your employees are? If not, you’re not alone.

Survey 52
article thumbnail

Why Friends Don't Let Friends W-2

Successful Independent Consulting

If you want to know why, read my white paper about co-employment risk.) "As an independent consultant, does it matter how I get paid?” Absolutely! In the U.S., being paid on a 1099 tax basis as a business instead of on a W-2 tax basis like a temp worker makes a huge difference to your profitability for two key reasons: You pay less tax. You save more for retirement. Here’s how I figured this out.

article thumbnail

How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Write 2 new white papers-I have five white papers swirling around in my mind. Yesterday my 17-year-old, over-achieving daughter shared her Spring break, social-distancing To-Do list.

ROI 65
article thumbnail

Ready to Change

Prudent Pedal

Yes, but I don’t have time to write a white paper. In the past, I’ve manned a suicide hotline. I’ve worked with troubled youth. I’ve spent time around 12-Step programs. Today, I work as a grief counselor. I have received much training to prepare me for each of these roles. I’ve been taught to listen, to ask questions, build trust, accompany one on his journey, and ultimately help him move from despondence to a new stage of life.

article thumbnail

Should Mercer digitise all of its business?

The Source

We’ve just published a short white paper on people-related consulting services, which argues that recent growth in this part of the market is largely attributed to the recognition that digital transformation projects depend, not just on new technology and processes, but on changing the behaviour of people.

Mercer 40
article thumbnail

What to Say Once You Get a Meeting

The Fearless Marketer

You’ve written an industry white paper and you want some feedback from an industry expert. Since you’re in this industry, I’d love your input on this white paper.”.

article thumbnail

Consultant Marketing The Right Words

Jerry Fletcher

Here are the most common written documents produced by my clients: Newsletters Blogs Articles Posts White papers Position Papers Presentations Booklets Books. They arrive in my inbox as attachments.

article thumbnail

Marketing Plans – From Subscribers

The Fearless Marketer

At the talk, I would collect people’s contact details by giving away something people will value e.g. a white paper. Invite them to connect, offer them something like a white paper or other widget on your topic. Last week I put out a challenge to send me your plans for getting new clients as quickly as possible. I got a number of responses and three are posted below.

article thumbnail

7 Ways To Quickly Boost Your Consulting Website’s Conversions (Psychology Explained)

Tsavo Neal

Or, if you’re asking a prospect to sign up to your list to receive your white paper, your CTA might read: Send Me The White Paper. Many consultants tell me that they’ve never had a website that’s worked for conversions. What is a conversion? A conversion occurs when a user (your prospective client) takes the desired action on your website.

article thumbnail

Content Marketing Secret Sauce? Your Human Voice

Women in Consulting

Take your website or a piece of long-form content (an ebook, white paper, etc) that your company has created. white papers, etc – that are fun, human, smart and consistently written in an engaging, helpful way. By: Kathy Klotz-Guest. Don’t forget the secret sauce! Content Marketing Secret Sauce: Your Voice. I love hot sauce. It’s my superfood crush. I’d declare it a food group if I could – and I may!

eBook 68
article thumbnail

3 Ways to Bring your Sales Game to the Next Level

1 to 1

Explore our white paper Sales Outsourcing White Paper 11 Ways to Transform Your Business with Inside Sales Outsourcing to learn more today. A good salesperson doesn’t settle on satisfactory, they’re always on the lookout for new challenges and insights.

Sports 26
article thumbnail

Consultant Website Breakdown #1: The Process Consultant

Tsavo Neal

The free white paper image isn’t obviously a link. Welcome to my new series: Consultant Website Breakdown. In this series, I’ll show you examples of the best consulting websites that generate business. Each breakdown will include 2 videos. The first video will explain what the consulting website does well. The second video will explain what the consulting website could do better. These consulting websites inspire my Consultant Website Template Kit.

article thumbnail

Friday Fusion: October 2nd, 2020

Tsavo Neal

Thought-leadership (articles, essays, white papers, research, courses, etc) demonstrate your expertise. In business is it what you know or who you know that matters most? In the Information Age, what you know determines who you know. The most effective networking strategy I’ve found has nothing to do with conferences, cocktail hours, cold emails, or any of the common ideas you hear. 1) Do interesting things. 2) Share them publicly. Like-minded people will come to you.

Resumes 60
article thumbnail

What are the margins for?

Seth Godin Blog

The paper was perfect in its balance between opacity and thinness, but the margins were too small. Why would a missing half-inch strip of white paper matter? A publisher recently sent me a 1,000 page book. The production designer made a choice–push the text all the way to the edges, allowing the book to shave 20 or 30 pages in length. Sensible. Except now, every single page seems cramped. The book is tense and can’t relax, and feels faintly amateurish.

Media 24
article thumbnail

Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

Bring business cards and eBooks/white papers if you have them. If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. However, there will be times when you have to feel the cash flow pressure and need to find clients.right now! This article is designed to give you some immediate traction while still setting you up for long-term success. Before we get started.

Strategy 189
article thumbnail

Aging Trucker Workforce Coupled With Increased Demand Provides Strong Incentive for Trucking Robots

MishTalk

The American Transportation Research Institute (ATRI) released a fascinating white paper analyzing the age demographics of truck drivers. Demand for truck drivers is on the rise. Yet, there are not enough young drivers who want that rough of a lifestyle. Supply Chain reports Aging Truck Driver Work Force - A Major Issue in Filling Demand & Empty Seats.

article thumbnail

“I don’t know how to do that.” Well, this is how.

Rod Burkert

Want to write a white paper to educate your prospects on the advantages of working with a professional like you? Udemy currently has two classes on how to write a white paper that cost $10.99 Greetings from the “Big Bend” area of Texas. The RV is parked in Lajitas, a small town that is a stone’s throw from the Mexican border and where we will be enjoying good internet and warm temps for the first half of winter. Open and honest, I love this life!

Video 40
article thumbnail

5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Media 102
article thumbnail

Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

You can link to a video and add a brochure, a PowerPoint presentation via SlideShare, a white paper, a client case study…whatever you think will help a prospective client better understand what you do and how you do it. This is the second in a series of three articles. You can download the entire series as a reference guide here. With over 133 million users in the U.S. and another 334 million around the world, LinkedIn has become an indispensable tool and reference.

article thumbnail

Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

Bring business cards and eBooks/white papers if you have them. If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. However, there will be times when you have to feel the cash flow pressure and need to find clients.right now! This article is designed to give you some immediate traction while still setting you up for long-term success. Before we get started.

Strategy 175
article thumbnail

Crisis Management Concerns That Leave You Vulnerable

Melissa Agnes

White paper: Dark Websites as a Crisis Communications Strategy. This white paper details everything you need to know when it comes to dark websites and their alternatives. Last week I had the honor of attending the City of L.A.’s ’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise.

article thumbnail

Creating Trust: How to Grow it Right From the Start|Women In.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

article thumbnail

Take Care of Your Top Business Asset

Women in Consulting

There’s always one more email to send, one more call to make, one more deliverable or contract or white paper to review one last time. By: Mary Beth Deans. A lot of the posts in this blog talk about the very practical, nuts-and-bolts of business: contracts, PR, technology issues, dealing with customers, and so on.

article thumbnail

10 Social Networking Tips for LinkedIn | Women in Consulting

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

article thumbnail

Mind Reading with Google |Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

article thumbnail

In Consulting, Attitude Is Everything|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

article thumbnail

10 Steps for Developing Effective Communication Skills | Women in.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

article thumbnail

Important Tax Law Changes for 2012 & 2013|Women In Consulting.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

article thumbnail

Five ways to increase your business resilience|Women In.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

article thumbnail

Finding Your Way to Financial Freedom | Women in Consulting

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.