How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. Why do white papers work so well?

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10 Tips to Write the Perfect, Client-Attracting White Paper for Your Consulting Firm

David A Fields

You’ve decided to write a white paper because you’re a serious, deep-thinking, knowledgeable consultant. How do you make that effort yield eager clients lining up to work with your consulting firm?

Best practices: A crutch for consultants and clients?

Consultants Mind

You will see that magical phrase mentioned numerous times in white papers and … Continue reading → Consultant Best Practices This is a post I did 2 years ago. My new edits are in red color. Management consultants use the phrase “best practices” often. Perhaps too often.

The Most Effective Form Of Outreach – It’s Not What You Think

David A Fields

For example, an article or white paper, your new book, an introduction to a sought-after peer, or insights from a project you conducted recently. Common wisdom says you should offer some sort of value to prospects when you reach out to them.

Why consultants love best practices

Consultants Mind

You will see that magical phrase mentioned numerous times in white papers and research on these websites: Boston Consulting Group, Deloitte, PWC and Accenture. Management consultants use the phrase “best practices” often. Perhaps too often. A few pictures that help … Continue reading → Consultant Accenture Benchmarking Best Practices Boston Consulting Group Business Consulting Deloitte Harvard Business Review Management consulting Professionalism PWC

What is a best practice?

Consultants Mind

You will see that magical phrase mentioned numerous times in white papers and research on these websites: Boston Consulting Group, Deloitte, PWC and Accenture. I wrote this post 5 years ago. It is still true today. Management consultants use the phrase “best practices” often. Perhaps too often. A few pictures that help explain why a best practice can be so… Read More » The post What is a best practice? appeared first on Consultant's Mind.

Should Mercer digitise all of its business?

The Source

The birth and death in a single day of a proposed deal between Aon and Willis Towers Watson is a salutary reminder of the turmoil still impacting the people services and consulting sector.

Why Friends Don't Let Friends W-2

Successful Independent Consulting

If you want to know why, read my white paper about co-employment risk.) "As an independent consultant, does it matter how I get paid?” Absolutely! In the U.S.,

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The legal entity identifier: The value of the unique counterparty ID

McKinsey

These findings form part of a white paper that examines the potential use cases of the LEI in streamlining legal entity identification. New research undertaken by McKinsey & Company and the Global Legal Entity Identifier Foundation (GLEIF) estimates that broader, global adoption of legal entity identifiers (LEIs) could yield annual savings of over $150 million within the investment banking industry and up to $500 million for banks in the issuance of letters of credit.

7 Ways To Quickly Boost Your Consulting Website’s Conversions (Psychology Explained)

Tsavo Neal

Or, if you’re asking a prospect to sign up to your list to receive your white paper, your CTA might read: Send Me The White Paper. Many consultants tell me that they’ve never had a website that’s worked for conversions. What is a conversion?

Reflect on Your Learning

Gina Abudi

When you attend a conference, a training program or read an article, white paper or case study, are you reflecting on the learning? Often times we invest significantly in our professional development, but what do we do with that learning? Consider the following best practices the next time you attend a conference, a training program [.]. The post Reflect on Your Learning appeared first on Gina Abudi. Professional Development applying training developing skills Learning

Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

Bring business cards and eBooks/white papers if you have them. If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients.

Content Marketing Secret Sauce? Your Human Voice

Women in Consulting

Take your website or a piece of long-form content (an ebook, white paper, etc) that your company has created. white papers, etc – that are fun, human, smart and consistently written in an engaging, helpful way. By: Kathy Klotz-Guest. Don’t forget the secret sauce!

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“I don’t know how to do that.” Well, this is how.

Rod Burkert

Want to write a white paper to educate your prospects on the advantages of working with a professional like you? Udemy currently has two classes on how to write a white paper that cost $10.99 Greetings from the “Big Bend” area of Texas.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

Bring business cards and eBooks/white papers if you have them. If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients.

Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

You can link to a video and add a brochure, a PowerPoint presentation via SlideShare, a white paper, a client case study…whatever you think will help a prospective client better understand what you do and how you do it. This is the second in a series of three articles.

7 secrets for presenting to prospects you want to turn into clients

Rod Burkert

Download your white paper? Greetings from the City of Brotherly Love. The RV is parked just outside of Philadelphia where we will be visiting friends, family (my mom turns 94 this month), and neighborhoods we ran in. And eating soft pretzels.

Is Poor B2B Customer Experience Undermining Your Sales Success?

Joellyn Sargent

If you’ve ever filled out a form to snag an interesting white paper, then received a sales call, event invite or other series of follow-up messages, you’ve been on the prospect side of a marketing automation (MA) solution.

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Is Poor B2B Customer Experience Undermining Your Sales Success?

Joellyn Sargent

If you’ve ever filled out a form to snag an interesting white paper, then received a sales call, event invite or other series of follow-up messages, you’ve been on the prospect side of a marketing automation (MA) solution. B2B customer experience is nothing like a consumer experience. Or is it? While the sales process may be vastly different for B2B, buyers are still people. They expect to be treated well, and they want open, honest, and timely communications.

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5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

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12 Best Small Consulting Firm Websites

Tsavo Neal

While we regard our intellectual property as unique and valuable, our practice is to share it as widely as possible rather than protecting it behind a paywall or asking for information in return for access to white papers.

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect.

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Creating Trust: How to Grow it Right From the Start|Women In.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Take Care of Your Top Business Asset

Women in Consulting

There’s always one more email to send, one more call to make, one more deliverable or contract or white paper to review one last time. By: Mary Beth Deans. A lot of the posts in this blog talk about the very practical, nuts-and-bolts of business: contracts, PR, technology issues, dealing with customers, and so on.

10 Social Networking Tips for LinkedIn | Women in Consulting

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Mind Reading with Google |Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages.

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In Consulting, Attitude Is Everything|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

10 Steps for Developing Effective Communication Skills | Women in.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Important Tax Law Changes for 2012 & 2013|Women In Consulting.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Five ways to increase your business resilience|Women In.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Finding Your Way to Financial Freedom | Women in Consulting

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

3 Cool Tips for Searching Google on Your Mobile | Women in.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

S-Corp Owners: Is Your Salary Reasonable?|Women In Consulting.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

7 Proven Strategies For Going Viral|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

How Consultants Can Use Pinterest for Promotion|Women In.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

The Clock Is Ticking?Are You Ready?|Women In Consulting Blog

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Facebook Tips for Better Engagement on Your Business Page

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Be a Better Marketer! Stop Writing Marketing Copy |Women In.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Best Practices in Consulting: How Do You Stack Up in 2012.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.