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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

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Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

Mention key accomplishments and/or include mini case studies as examples of your work. You can link to a video and add a brochure, a PowerPoint presentation via SlideShare, a white paper, a client case study…whatever you think will help a prospective client better understand what you do and how you do it.

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The Importance of Web Site Evolution

Chad Barr

White papers. Case Studies. Collaboration and research papers or digital recordings. Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field. I am referring to content such as: Articles. Checklists. Special Reports.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Publishing a white paper. Creating a video course. Video presentations. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Source: Small Business B2B Call to Action Study.

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12 Best Small Consulting Firm Websites

Tsavo Neal

We believe the multi-mode communication methods such as video, testimonials, segmented solution sections, and case studies help prospective clients learn about APO to make the decision to hire us easier. Describing our services can be a bit complex; so we rely on our website to help tell our story.

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Delivering an Unforgettable Customer Experience - Think customers.

1 to 1

Webinars & White Papers. White Papers. 1to1 Case in Point. 1to1 Videos & Podcasts. In some cases, delivering an exceptional customer experience is a matter of recognizing a customer by name or personalizing the experience in some other way based on information thats available about that customer.

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