Consulting Matters

JANUARY 7, 2019

Bring business cards and eBooks/white papers if you have them. Free 3-part video series. So forget sales - let's master partnership set up: First, guide your future client towards articulating and quantifying their business performance gaps and the value they hope someone like you can bring to the table.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Harvard Business

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. The rise of social media has created a new type of local partner: local digital influencers.

B2B 35

B2B Education Media B2C 35

Tsavo Neal

SEPTEMBER 21, 2017

They make a great introductory offer to move your potential clients up your sales ladder. “In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.” A webinar is a video presentation or workshop. Whitepaper.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. They make a great introductory offer to move your potential clients up your sales ladder. A webinar is a video presentation or workshop.

Consulting 60

Consulting eBook Education Resources 60

Harvard Business

OCTOBER 5, 2016

What he found was sobering: despite the high cost of the paid search campaign, it generated only fourteen sales leads. None of those leads were related to the initiative being promoted — and none of them turned into successful sales. You cannot run a two-minute video in a display ad.

Marketing 39

Marketing Data Advertising Media 39

Harvard Business

MAY 5, 2016

While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it?” Although this has reportedly worked, it can come off as being too pushy.

Meeting 28

Meeting Turnaround Sales Marketing 28

Harvard Business

SEPTEMBER 14, 2016

Customer interactions that aren’t directly tied to sales are seen as unproductive. They had developed all kinds of thought leadership and white papers about how CFOs could do their job better. Sephora has put education and learning at the heart of its marketing, sales and customer service strategy.

Leadership 28

Leadership Recruiting Recruitment Training 28

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. ” -Drew Eric Whitman, CA$HVERTISING.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Publishing a white paper. Creating a video course. Video presentations. Publishing a White Paper. A white paper is a report given on a topic in your industry. Sponsorships.

Consulting 68

Consulting Advertising Case Interview Conference 68

1 to 1

MAY 7, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Customer Service. Social Media.

Media 51

Media Airlines Case Interview Trends 51

1 to 1

JUNE 13, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Sales & Marketing Effectiveness. This included pairing each customer with a sales contact person who can help and guide the customer throughout the vehicle acquisition process.

Media 40

Media Advertising Trends Sales 40

1 to 1

MAY 2, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Sales & Marketing Effectiveness. This hub invited users to share their personal information to get some value in return, for example download a White Paper or sign up for sweepstakes.

Marketing 39

Marketing Strategy Strategy Strategy& 39

1 to 1

JUNE 11, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Customer Service. Social Media.

Telecommunications 44

Telecommunications Media Advertising Trends 44

1 to 1

MAY 5, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Customer Service. Social Media.

Analysis 42

Analysis Data Sports Media 42

1 to 1

JUNE 11, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Customer Service. Social Media.

Media 37

Media Advertising Trends Video 37

1 to 1

MAY 3, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Sales Effectiveness. Customer Service. Social Media.

Media 37

Media Metrics Advertising Trends 37

Harvard Business

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. One reseller posted a maintenance and repair content recommender, including video, on its site that bundled product and service advice.

Engineering 28

Engineering Company Data Enterprise 28