Harvard Business

OCTOBER 5, 2016

Today’s marketer needs to go well beyond reporting and metrics, and be more proficient in a full range of analytical skills –including knowledge of data management principles and analytical strategies, and an understanding of the role of data quality, the importance of data governance, and the value of data in marketing disciplines.

Marketing 39

Marketing Data Advertising Media 39

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Publishing a white paper. Creating a video course. Video presentations. Publishing a White Paper. A white paper is a report given on a topic in your industry. Sponsorships.

Consulting 68

Consulting Advertising Case Interview Conference 68

1 to 1

MAY 3, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Though many companies approach service and support as just another metric to be maximized, those that emphasize quality over call times differentiate themselves from the competition and excel in customer satisfaction. Webinars & White Papers.

Media 37

Media Metrics Advertising Trends 37

1 to 1

JUNE 11, 2013

Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Webinars & White Papers. White Papers. 1to1 Videos & Podcasts. Voice Of The Customer. 1to1 Webinars. Take 30 Webcasts. 1to1 Case in Point. 1to1 Executive Dialogue. 1to1 In Action Series. 1to1 Tips & Takeaways.

Media 37

Media Advertising Trends Video 37

Harvard Business

AUGUST 1, 2017

One reseller posted a maintenance and repair content recommender, including video, on its site that bundled product and service advice. What metric matters more: engagement or inquiry? Could you ask customers if they want email follow-ups or white papers on products or services they’ve expressed behavioral interest in?

Engineering 28

Engineering Company Data Enterprise 28