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Finite Attention Spans and Employee Agility Driving Corporate Training Trends

Clarity Consultants

Rapid change and the need for employees who can adapt to uncertainty with flexibility and proactiveness will continue to drive corporate training budgets. The survey provided insight into how job seeker motivation varies across age groups. Training should be the same way.”(2)

Agile 57
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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202
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Consultant Marketing Trust Barometer

Jerry Fletcher

Each year since 2000, this worldwide Public Relations Agency with offices in major cities around the world publishes an annual survey of trust and credibility of the world’s four major institutions – Government, Business, Media and NGOs. What did Edelman turn up in their most recent survey? Trust Today. So where are we today?

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Consultant Marketing Game Change

Jerry Fletcher

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Do the following: Do a survey with former and potential clients. Follow up a survey with interviews that allow you to probe for insight, clarity and really good phrases. Go where your clients might open up.

How To 401
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Cracking the Code: Retaining Top Talent in a Competitive Market

Peter Stark

As we start to see the tough employee market ease some, we are hearing from our clients that they are working on growing their staff again. It is clear that you’ve got to be paying people a fair market wage in order for them to continue to align their efforts with your organization. Now, it is flexibility in where they work.

Talent 29