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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. Ask them how that felt, and how they managed to work around the problem.

Marketing 166
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Lack Marketing Results? Find Out Why Through Consulting

Business Consulting Agency

Most types of businesses require marketing and advertising. In our digital age, online marketing is common. Most companies invest into paid advertising and organic marketing strategies. Lack marketing results? A business often struggles to identify the issues creating problems with marketing and advertising efforts.

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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. I'm not linking to the report, because the advice is so bad.) Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. My peers and I were reacting to the ideas in the report.

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Johanna’s 60 Seconds of Writing WIP for April 12, 2024

Johanna Rothman

The podcast: The video: [link] The Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s Writing WIP for April 12, 2024, where I read an excerpt of just a minute of some writing in progress. That's called an experience report, a case study, or a lessons learned report. This excerpt is from the speaking book.

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Consultant Marketing Pillow Talk

Jerry Fletcher

It feels good when a reporter seem intrigued by your answer so you add more details. That’s why the Institute of Management Consultants (IMC) has a 15 point code of ethics. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Forewarned is forearmed.

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The Business Empath's Guide to Consulting & Coaching

Consulting Matters

The first step towards managing your empath abilities and keep them working for you is to own that you are an empath and learn how to set boundaries around your work. Leverage your empath gifts to the hilt in marketing. Even if you don't like marketing, your empathy sets you up to be very good at it. as little as 90 days.

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Video Marketing: 7 Tips for Getting Started | Women in Consulting

Women in Consulting

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