Remove its-not-a-sales-problem-you-have-but-a-marketing-problem
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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

Which for most of my clients - it's their absolute least favorite thing. But they hate the struggle of trying to find the words to describe what they do and write about it. It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. This article is for you.

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For Solopreneurs, Business Development = Relationship Development

Successful Independent Consulting

It's vexing for at least three reasons. First, solopreneurs are experts who are good at helping clients solve problems or achieve certain goals, but they are not usually trained in sales or marketing. It's literally developing relationships with potential clients and--not to be overlooked--potential sources of referrals.

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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Do you know what keeps your ideal client up at night? Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell. Phil started a business in 2000, and 18 years later, he sold it! He loves talking shop.

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Unemployed Agilists: How to Move from a Staff Role to a Line Job, Part 2

Johanna Rothman

You’re an unemployed agilist. And even if you can find an agile coaching or Scrum Master job, the pay is so terrible, you don’t want to take it. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. Same problem, different kinds of analysts.

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Ten Factors to Consider Before Jumping into Independent Consulting

Successful Independent Consulting

Sure, it sounds fabulous – be selective about which jobs you take, have a flexible schedule, escape office politics, make really good money – but it definitely has some drawbacks. This means that if you work 100 hours in January and bill for it on January 31st, you probably won’t see any cash until the middle of March.

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Are You Setting the Right Trajectory?

Markovitz Consulting

Books devoted to problem-solving emphasize the importance of deeply understanding the problem before implementing countermeasures. cite Charles Kettering’s maxim that “A problem well-framed is a problem half-solved.” But what, precisely, is a “well-framed” problem? Many of them (including mine !) Words matter.

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. You are not selling widgets for low prices. Become a Master Problem Solver.

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