Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

What did y’all think of yesterday’s webinar? Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. This is probably good for the folks that are here that sell into the industry and not directly to ticket buying customers. You have to start with the broader market.

Sports 52

Sports Marketing Journal Trends 52

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

1 to 1

MAY 4, 2020

However, it has not changed the need for sales teams to produce results. On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. This is especially true today.

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Sales How To Resources Meeting 26

Wakeman Consulting Group: Dave's Blog

APRIL 7, 2023

I’m doing a FREE webinar called “Filling Your Seats NOW! 7 Ways to Ignite Ticket Sales!” What can you learn here and what does it teach you about your marketing and sales? Listen to the market. Like what percentage of the big businesses in your market already have packages? Work with me! Sign up right now!

Trends 52

Trends Sales Marketing Exercises 52

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Resources 60

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Strategy Strategy Strategy& 224

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

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Consulting Advertising Case Interview Conference 68

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 34

B2B Education Media B2C 34

Consulting Matters

SEPTEMBER 30, 2020

I used to be a Certified Public Accountant, as an active member of that community and industry, and even at that point, when I was active, I outsourced my taxes. Basically, this is where the lifeblood of your business is because these are where sales happen. Other Marketing Pieces (16:36). Landing pages and sales funnel.

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Consulting How To Insurance Insurance 296

Kai Davis

OCTOBER 19, 2017

When it comes to getting more clients as a freelancer or consultant, the most important question to ask yourself about your marketing is The Positioning Question. You’re wondering if you should: Start with a specific positioning (target market) and problem that you’re solving (“Shopify” and “Search Engine Optimization,” for example).

Engineering 40

Engineering Education Industry Marketing 40

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

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Consulting Productivity Advertising Training 116

Women in Consulting

MAY 13, 2014

Or that publicity will automatically generate sales or raise their stock price. Marketers tell us that people go through at least four stages in deciding to buy a product or support a cause: awareness, interest, desire and action. The result: the second company was perceived as the industry leader; my new client an “also-ran.”.

How To 69

How To Media Productivity Interviews 69

Women in Consulting

OCTOBER 26, 2015

I think the challenges of being a woman in the business world vary by industry, position and area of expertise. I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. A side note.

Interviews 48

Interviews Case Interview Consulting Bain 48

Chad Barr

NOVEMBER 25, 2012

Or a small florist promotes her knowledge of flowers through social media and ends up doubling her sales in less than a year. The most successful entrepreneurs are unbelievable marketers. Those who are doing so, are diving into blogs, online videos, podcasts, E-books and online workshops and webinars. They don’t stop.”.

Small Business 40

Small Business Media Organizational Development Ethics 40

Consulting Matters

AUGUST 15, 2019

I’d been in the Hospitality, Meetings and Conventions industry for 28 years, and I helped several companies build and develop their corporate divisions, and then I did it for myself building my own company and then working for angel investors flipping underperforming businesses in meetings and conventions and hospitality.

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Interviews How To Meeting Industry 180

Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. Published articles are high-level sales tools. Sales of your book increase as a result.

Journal 40

Journal Case Interview Conference Meeting 40

Tsavo Neal

MAY 29, 2020

You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing. They rely on others to do their marketing for them instead of doing it themselves. Which consulting firms are using inbound marketing well?

B2B 15

B2B Intellectual Property B2C Video 15

1 to 1

MAY 2, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Industry Events. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Creating a Seamless Multichannel Marketing Strategy.

Marketing 39

Marketing Strategy Strategy Strategy& 39

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

Marketing 28

Marketing Media Advertising eBook 28

1 to 1

JUNE 11, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Industry Events. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. Infographics.

Telecommunications 44

Telecommunications Media Advertising Trends 44

1 to 1

MAY 5, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Industry Events. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. Infographics.

Analysis 42

Analysis Data Sports Media 42

1 to 1

MAY 7, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Industry Events. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Webinars & White Papers. Back towww.1to1media.com.

Media 51

Media Airlines Case Interview Trends 51

1 to 1

JUNE 13, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Industry Events. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. Infographics.

Media 40

Media Advertising Trends Sales 40

1 to 1

MAY 3, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Industry Events. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. 1to1 Media.

Media 37

Media Metrics Advertising Trends 37

1 to 1

JUNE 11, 2013

Marketing Research Articles. Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. Industry Events. Mobile Marketing. Sales Effectiveness. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Back towww.1to1media.com. 1to1media.com. 1to1 Media.

Media 37

Media Advertising Trends Video 37