Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. It’s how you promote yourself and “go to market.” Everyone in business recognizes strong brands and understands their importance. These brands represent certain values. Independent consultants need to think the same way.

Consulting 296

Consulting Advertising Survey Examples 296

Consulting Matters

DECEMBER 16, 2022

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. It's going beyond what is documented on the org chart and approaching your consultant similarly to a doctor's approach to a patient. They get aggressive or shameless self-promot-y.

Consulting 156

Consulting System Sales Meeting 156

Steve Shu Consulting

APRIL 2, 2010

Business plans can often take the form of workshop sessions and Powerpoint documents as opposed to a traditional textual Word document. Key goals of the document are to establish trust with prospects, enable the investment idea to be shared via networks, and persuade people of the merits of an investment opportunity.

Case Interview 150

Case Interview Sales Tools Development 150

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Organizational Talent Consulting

APRIL 10, 2023

Some of the many ways different business functions could begin utilizing generative AI in the workplace now are: Marketing and sales functions - writing sales copy and creating product user guides. Legal - drafting legal documents and answering questions from large amounts of legal documentation.

Engineering 77

Engineering Meeting Talent Video 77

Steve Shu Consulting

JUNE 20, 2012

Often these techniques for addressing obstacles are passed down through mentorship or peer exchanges, and as such, these techniques are less documented. For example, suppose a manager wants to adapt a software product for an adjacent customer market. The Associations Versus Strategic Approach – Strategy ideally comes before tactics.

Management 225

Management Consulting Groups Development 225

Do It! Marketing

AUGUST 31, 2020

If you really want to take this to the next level, you’ll even make this document PUBLIC like we have done… Take a look at this PDF here. Your assignment: Create a Fit/No Fit document like we did. Marketing. Or as a PDF you email to prospects either right before or right after an initial conversation about working with you.

Media 52

Media Sales Training Training 52

Tom Spencer

JUNE 16, 2023

This might also involve conducting interviews with key stakeholders, reviewing relevant documents and data, and conducting market research to understand the situation. This might include financial data, market research, or customer feedback.

Data 78

Data Analysis Financial Interviews 78

LSA Global

MARCH 18, 2022

Savvy sales managers and leaders invest heavily in growing current strategic accounts. 3 Sales Context Tips to Increase Revenue from Existing Customers Outperforming B2B sales organizations ensure that their sales strategy and sales culture are defined and aligned to grow existing strategic accounts.

How To 36

How To Sales B2B Culture 36

Consultant Journal

MARCH 5, 2020

Think about what’s actually needed for your sales and marketing : Wave or nod instead of shaking hands. Do trial runs and document practices for using telemeetings, including teleconferences and web meetings. Take a look at your cash flow and what a change to sales or staffing could do.

Small Business 114

Small Business Cash Flow Policies Tools 114

Harvard Business

APRIL 26, 2016

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

Sales 28

Sales Education Training Training 28

Progressus

NOVEMBER 10, 2023

The Power of Unity Firms need real-time insights into the entire business – finance, project accounting, sales, everything – otherwise multiple versions of the truth will start showing up in budgets, estimates, and forecasts. Are project operations, sales, customer service, etc. Market trends? The bottom line? Retain talent?

Agile 52

Agile Tools Data Talent 52

Steve Shu Consulting

MARCH 1, 2011

Here are a couple of examples of “painting the ends of the spectrum”: Trying to hone in on a direction related to strategy – In discussions with a client, framing the discussion by saying something to the effect of, “On the one spectrum, we can focus on simply reviewing the documents to make sure all parties understand.

Sales 247

Sales Consulting Leadership Research 247

Steve Shu Consulting

JUNE 15, 2011

Interpersonal, Facilitation & Leadership Skills – Interpersonal and leadership skills are pretty well-documented in other areas. On facilitation skills, I have seen less documentation on the subject in a concise format. One of my favorite foundational books on leadership is the Leadership Challenge by Kouzes and Posner ( [link] ).

Consulting 337

Consulting Development Analysis Leadership 337

Business Consulting Agency

JULY 24, 2023

Their deep understanding of market trends, best practices, and emerging technologies empowers businesses to make informed decisions that drive innovation and competitive differentiation. Their insights into market dynamics and competitive landscapes inform effective strategies that drive growth.

ROI 52

ROI Efficiency Study Deloitte 52

Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.

Sales 28

Sales Research Productivity Data 28

Steve Shu Consulting

AUGUST 11, 2010

Established products and sales & marketing channels. Sales and product development processes often need to be understood at more than the surface-level. Start to articulate what the business opportunity looks like and document it. No money committed / no budget. No or limited organizational resources.

Company 150

Company Finance Sales Development 150

Harvard Business

JULY 31, 2017

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Combining this with data on average spend per shopper enabled them to estimate a retailer’s sales , even before the company had recorded it themselves.

Change Management 28

Change Management Data Marketing Management 28

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 51

Marketing Advertising Media Video 51

Ben de Haldevang

SEPTEMBER 8, 2016

Aside from the general statements around complementarity in terms of geographical reach, advantages of scale, access to growing emerging markets and a commitment to synergies in terms of running cost reduction of USD 1.4 The sale of Peroni, Grolsch, and Meantime by AB Inbev to Asahi for the consideration of USD 2.55

Government 45

Government Retail Sales Marketing 45

Asamby Consulting

FEBRUARY 10, 2022

Examples include Standard operating procedures Processes documentation and policies Standing meetings around defined topics Predefined decision-making logic Forms and workflows Canned responses in customer support Many more. Standardization The second coordinating mechanism is Standardization.

How To 52

How To Operations Culture Policies 52

The Fearless Marketer

DECEMBER 13, 2021

We then went through this Process-Purpose-Outcome exercise for every single step of the recruiting process and ultimately constructed a 3-column table in a document that outlined each one of the ten or so steps of the recruiting process. And you can use a document like this in many ways, not just during the selling process.

Recruitment 62

Recruitment Recruiting Exercises Construction 62

Successful Independent Consulting

MARCH 15, 2017

Create your headline in a Word document and then go to Review > Word Count to see how many characters you’ve used. Like a house that’s for sale, if there’s no photo you can assume something is wrong. Include at least one action “-ing” word to summarize the results you create for clients. Add more keywords or results.

Consulting 150

Consulting How To Advertising Engineering 150

CaseInterview.com

DECEMBER 4, 2019

When I first started recruiting for consulting jobs, an interviewer at Bain shared a story (arguably a legend at this point) about how Bain (or it might have been McKinsey) was asked to advise Motorola on whether or not they should enter the mobile phone market. But what happens in smaller markets or with smaller clients?

McKinsey 75

McKinsey Case Interview Bain Data 75

The Clever Consultant

JUNE 14, 2013

3) Revisit projects, sales calls and other client interactions. Did something come up in a sales or project meeting recently that made the light bulb go off? Like “A Roadmap Is Just a Supporting Document”, “Great ideas for Strategy Roadmaps” and “When Roadmaps Fail” 6) Revisit and refine.

Consulting 131

Consulting Sales Journal Marketing 131

Tom Spencer

MAY 27, 2017

Document processes and repetitive tasks, whether they are back office or client facing. Therefore, by documenting work process and key areas of organisational knowledge this will allow a new person to step in and with minimal training pick up where the last person left off. Image: Flickr.

Small Business 60

Small Business Survey Management Sales 60

Harvard Business

DECEMBER 4, 2018

It also hurts the brands sold inside the stores, which in part explains why consumer product giants like Procter & Gamble are seeing their sales stagnate for products like Tide detergent, Gillette razors, Pampers diapers, and Crest toothpaste. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.

Retail 52

Retail Sales Productivity Industry 52

MishTalk

OCTOBER 21, 2013

Inventories of homes for sale have been slow to bounce back since the 2007–09 recession, despite steady house price appreciation since January 2012. No matter what the condition of the economy might be, some base level of inventory for sale always exists in the housing market. Two important points emerge from Figure 2.

Meeting 67

Meeting Sales Data Marketing 67

Tsavo Neal

OCTOBER 31, 2017

It’s holding you back from marketing, selling, and increasing your fees effectively. Example include formatting documents, putting graphics into presentations, adjusting spreadsheets, updating text or images on your website, uploading blog posts, going to the post office, and bookkeeping. You are costing yourself. It always does.

Consulting 60

Consulting Sales ROI Marketing 60

Asamby Consulting

DECEMBER 6, 2021

A strategy consultant will take an overall view of the client's business and market while looking at its allocation of resources, and try to improve the client’s business. Marketing This is one of the most common reasons that businesses need consultancy. Never Miss a New Post - Subscribe to our Newsletter! Check out our privacy policy.

Consulting 52

Consulting Financial Boston Consulting Group Operations 52

Comatch

DECEMBER 16, 2021

Those one percent of professionals are using their personal brand to market and differentiate themselves and their services to their audience. Founder & CEO, Growth and Marketing Consulting Group, Investor, Advisor at multiple companies . I help small businesses with digital marketing in Europe . A) Peter Miller.

B2B 52

B2B Media Case Study Case Studies 52

Management Consulted

FEBRUARY 28, 2016

. – has grown to be the largest quick-service chicken restaurant in the United States based on domestic annual sales. After submitting your initial application, with your resume/CV, cover letter, finished assessments and other supporting documents, HR will typically respond to your application within a week or two.

Culture 100

Culture Cover Letters Case Interview Interviews 100

Harvard Business

NOVEMBER 17, 2017

Even the best sales forces can’t keep every good salesperson. Loss of salespeople to competitors occurs frequently in high-growth industries in which the demand for experienced salespeople exceeds the supply, such as in fast-evolving technology markets. Minimizing withdrawal period sales loss requires a proactive approach.

Sales 28

Sales How To Recruiting Recruitment 28

Martinka Consulting

JANUARY 17, 2017

John Martinka, as one of Seattle’s most successful, knowledgeable, & experienced buyer’s brokers, and I, as the President of IBA, the Pacific Northwest’s oldest business brokerage firm, have collaboratively completed a significant number of transactions involving the purchase & sale of privately held companies, including one already in 2017.

Turnaround 40

Turnaround How To Sales Company 40

Martinka Consulting

FEBRUARY 19, 2021

For reference, my first three questions to owners are: Have you worked with a financial advisor to see how much money you need from the sale to support your next great adventure in life (and do you know what your business is worth – not just what you want for it)? What will you be doing after the sale? Pretty straightforward, right?

Financial 40

Financial Banking Sales Case Interview 40