Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 32

Marketing Advertising Media Video 32

Asamby Consulting

JANUARY 13, 2022

The Operations Manager's is usually not as wide or as deep, focusing on a more specific task, either on methodological or functional level. A potential candidate must have methodological experience, e.g. has set up a process documentation for other companies before. Examples are sales operations or revenue ops.

Operations 52

Operations Management Methodologies System 52

Harvard Business

OCTOBER 30, 2018

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images. Seek creativity and curiosity. It wasn’t.

Data 28

Data Methodologies Enterprise Guidelines 28

Harvard Business

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. How many sales do they have to close and in what time period? Not so fast.

Benchmarking 29

Benchmarking Methodologies Apparel Company 29

Consulting Success

JANUARY 29, 2018

Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. It’s a very crowded market out there. I thought I was having good ideas that are interesting and well-documented the world will come to you and that’s so far from the case. That was my big problem.

Development 190

Development Consulting How To Case Interview 190

Consulting Matters

JUNE 24, 2020

Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot. There are two massive benefits for shifting your marketing focus from finding clients to ATTRACTING clients through building your marketing system.

Consulting 156

Consulting How To System Sales 156

Management Consulted

OCTOBER 3, 2012

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. My group chose to examine the U.S.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100