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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Most entrepreneurs and product managers (PMs) know that they need to find out what people want.

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Consulting Services for Companies Entering the US Market

Business Consulting Agency

For international companies eyeing the vast opportunities in the United States market or those already operating within its borders, the complexities and nuances of doing business in the US can present challenges. This is where business consulting services specializing in US market entry prove invaluable.

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For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

The biggest stressor for self-employed management consultants is business development: how to cultivate meaningful regular work. First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. To meet the challenge I recommend changing your frame of reference. Be thoughtful.

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Local US Business Experts for Market Management

Business Consulting Agency

Expanding into the US market presents lucrative opportunities for businesses seeking global growth and market penetration. However, navigating the complexities of the US market requires strategic planning, in-depth market knowledge, and localized expertise. Through consulting services, local experts assist.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

More meetings. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Longer sales cycles. Increasingly discerning buyers. Intensifying competition.

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Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. Meeting name. Don’t call it a Discovery meeting or chat or whatever. We acquire additional expertise in the industry and markets in which the client participates. Headed for indispensable.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. What problems do customers actually have?