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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds. Sadly, the owner didn't touch the new strategy because he was comfortable with how things were; it turned a profit, and that's all he needed. I disagree!

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How to Build a Consulting Website

Consulting Matters

You can set it up to act as your 24/7 marketing machine. So this quick win is all around how you can begin to either start with your website strategy or refine your website strategy so it is set up to attract and impress your perfect ideal client. Consulting Website Strategy. So let's talk about the strategy.

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Struggling with writing website copy? Here's my tips to spark your clarity

Consulting Matters

That works great in corporate, but it really sucks when it comes from a marketing standpoint. It's the words that convince your clients to do what you want them to do from a marketing standpoint, then all the way through how you stand up and influence them when you're within the organization. We have this methodology.

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

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Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. The managing partner would be rated based on whether marketing had a seat at the proverbial “table.”

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What is consulting?

Tom Spencer

Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted. Sales, Marketing, Production) and secondary functions (e.g. There are three main types of business consultants.

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Top Power Skills Every Organizational Consultant Needs

Consulting Matters

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. It's completely free, so definitely sign up now: www.betsyjordyn.com/consulting-masterclass. The people strategy is about the WHO.