Definition Marketing Productivity Sales 
Steve Shu Consulting
MARCH 23, 2011
These are companies that are essentially independent from product vendors. However, there are a number of companies that provide consulting or professional services as part of product companies (e.g., Improper tone for sales meetings – Product companies are often used to marketing-push type sales strategies (e.g.,
Tom Spencer
MAY 23, 2021
As someone currently in management consulting who has previously done tech sales for a major software company, I was amused by Martin Keller’s article championing tech sales (sometimes known as consultative or customer success driven sales) over management consulting. I want to compare these two career options in 6 respects.
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LSA Global
SEPTEMBER 23, 2022
Top Sales Leaders Drive Growth If you find a sales leader who Is not up to the challenge of accelerating revenue growth, you have not found a high performing sales leader. But you need more from a sales leader than simply a desire to grow the top line. They demonstrate how sales leaders drive growth.
The Fearless Marketer
JUNE 7, 2021
Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. Proactive marketing without the experience might get you in front of a lot of people, but it can be hard to convert them into clients. Definitely!
Jerry Fletcher
APRIL 17, 2021
If a celebrity is enthusiastic about your product and endorses it, you could have a winner. If a fan becomes a social media star and brags on your product, you just might have a winner. If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner.
Steve Shu Consulting
JUNE 30, 2010
In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves.
LSA Global
JULY 16, 2021
Do the Math Trying to define high performing sales territories that are balanced, and consistently high producing is the source of many a sales manager’s headaches. There are so many ways to slice and dice sales territories but, however you do it, there is one constant – it should reflect real data.
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