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Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36
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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. Let’s do a video call.

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Are referrals worth the effort?

Kai Davis

I don’t know about you, but every time I load up a sales page for a course on lead generation for freelancers/consultants, they start slamming referrals in the first few paragraphs. follow-up on that proposal, publish a new case study, outreach to 10 prospects). Is it that referrals are a terrible option for getting leads?

System 52
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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

In the past, sales representatives played a central role in providing information and building relationships with buyers. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase.

Media 52
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20 Ways to Make Your Marketing More Likable

The Fearless Marketer

Include dynamic testimonials and case studies. Use this as a simple checklist when creating any marketing message, whether it’s a web page, a sales letter, an email, a presentation or a video. Be believable and credible without any hype. Employ big, descriptive, benefit-laden headlines. Likable or unlikable?

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

It is sure to become a definitive source for professionals with respect to time-strategies, very current company examples and case studies, and timeless treatment of a marketing segmentation area that has not been comprehensively addressed before. Update (6/30/2010): Catchy teaser video on Time-onomics just released.

Marketing 256
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6 Tips To Increase Your Website Conversion Rates

Tom Spencer

To motivate visitors to fill out your survey, you can offer them a reward or something for free, like a case study, e-book, a free trial of your product, or anything that doesn’t cost you a lot but creates a hook for conversion. Sales manager. Let visitors click play if they want to hear the testimonial.