Remove Case Studies Remove Productivity Remove Sales Remove Video
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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

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Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

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30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. My site has a lot of videos. In fact, my website is my secret 24/7 sales agent. It started off as a brochure. I do a lot of whiteboard animation.

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Case Study: A Luxury Brand Competes Against a Flashy New Rival

Harvard Business

Editor's Note This fictionalized case study, based on the HKUST Thompson Center for Business Cases case study “Baume et Mercier: Battling Giants for China’s Luxury Consumer,” will appear in a forthcoming issue of HBR, along with commentary from experts and readers. . ” Song asked.

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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Higher!” ” Graham shouted.

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6 Tips To Increase Your Website Conversion Rates

Tom Spencer

If you are running a tech startup, you probably spend most of your time focusing on your product to make it lean, easy to use, and able to solve people’s problems. The same idea works for your products. Social proof gives people comfort when they are making a decision to purchase a product they haven’t tried before. Crowds (e.g.

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The Goldilocks Theory of Product Success

Harvard Business

There are case studies in other sectors too: Just look at Chobani. Now it accounts for more than 50% of sales, with Chobani claiming at least half of that pie. If a competitor’s product offers the same features at the same price, there’s no reason to switch. Cloaking change in a coat of similarity.