Post Some Good (and Readable!) Case Studies
The Clever Consultant
JUNE 17, 2013
When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Peoples’ eyes glaze over and suddenly, instead of helping you drive new leads, your case study is taking up space at best, and exhibiting to potential buyers your poor writing skills at worst. Be strategic about which clients you’re going to exhibit as case studies.