Post Some Good (and Readable!) Case Studies

The Clever Consultant

When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Peoples’ eyes glaze over and suddenly, instead of helping you drive new leads, your case study is taking up space at best, and exhibiting to potential buyers your poor writing skills at worst. Be strategic about which clients you’re going to exhibit as case studies.

Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. In this article, I’ll explain 4 forms of social proof consultants should use on their website that are not case studies. I’ll also include 2 examples of “nonspecific” case studies.

Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility.

Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. And he’d seen and heard about similar cases of misuse elsewhere. Let’s do a video call.

Case Study: A Luxury Brand Competes Against a Flashy New Rival

Harvard Business

Editor's Note This fictionalized case study, based on the HKUST Thompson Center for Business Cases case study “Baume et Mercier: Battling Giants for China’s Luxury Consumer,” will appear in a forthcoming issue of HBR, along with commentary from experts and readers. When he walked into the teleconference room, Simon was already up on the video screen. Anh Phan. Wei Song noticed the fashion models first.

Consulting Website Design 018: The Assessment [VIDEO]

Tsavo Neal

Gives you an idea of what they do, and more importantly, how they’ve applied it to achieve business outcomes with their case studies. Case Studies. In our case, I’m going to hit skip.

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Consulting Website Design 008: Addition By Subtraction [VIDEO]

Tsavo Neal

You have this alternating pattern where they include what they do, and then a big image background which takes you to their case study. They want their prospects to read their case study so that they can demonstrate their expertise and build trust.

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Consulting Website Design 015: The Problem with Templates [VIDEO]

Tsavo Neal

In this video, I’m going to talk about some of the problems with consulting website templates, and why you should be cautious about using them. There’s no place for articles, case studies, resources – anything that actually provides value to your prospects.

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Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

Tsavo Neal

And unlike most consulting website services pages, they’re talking to you and demonstrate their case studies instead of a laundry-list of generic services. 2 [VIDEO] appeared first on Tsavo Neal. Welcome to Consulting Website Design 014: McKinsey part 2.

Consulting Website Design Episode 004: Pictures On The Wall [VIDEO]

Tsavo Neal

In this video, you’ll learn how to improve the copy on your consulting website by focusing on the business outcomes you provide. The post Consulting Website Design Episode 004: Pictures On The Wall [VIDEO] appeared first on Tsavo Neal.

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Consulting Website Design 012: Feature – Angus Hay (Business Growth Consultant Website) [VIDEO]

Tsavo Neal

You’ve got their interest, and to start developing that trust, instead of trying to get them to the contact page, get them to read some of your articles or your case studies. EXCLUSIVE OFFER: Get a free, 10-minute video tear-down of your consulting website to gain actionable tips to attract more leads and more clients by requesting a consultation on my contact page. This episode is a feature of business growth consultant Angus Hay’s consulting website.

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If the Key to Business Success Is Focus, Why Does Amazon Work?

Harvard Business

Harvard Business School professor Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services, grocery, online video streaming, content creation and, oh, did we mention physical bookstores? Gupta is the author of the case study, “Amazon 2019.”

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies.

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Learning From Each Other

Women in Consulting

You’ll also be offered exclusive access to LinkedIn and Facebook Groups with personal case study information, the complete report and a video overview of the results and recommendations. By: WIC Blog Admin. :: Who says old dogs can’t learn new tricks? A few years ago, the Women In Consulting Annual Best Practices Survey unveiled some tricks by top consultants that helped improved my business’ profitability and my work/life balance.

Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

Mention key accomplishments and/or include mini case studies as examples of your work. Embedding images and video into your profile will help boost you from an ordinary to a professional brand. This is the second in a series of three articles.

Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

The easy way to create a simple, yet professional website I know consultants who have spent weeks and piles of money creating a fancy website with video, graphics, and custom photography. As a self-employed consultant do you really need a website?

Five Ways to Spur Lean in the Office

Markovitz Consulting

Read about how Fujitsu Services in the UK did terrific work with lean thinking in a call center (full case study here , and more digestible summary here. Workers will often video the other person doing the work so that they can review it together afterwards.)

consulting niche celebrity

Kai Davis

This could look like content marketing (articles, testimonials, case studies) , marketing campaigns (advertising, outreach, events, webinars) , or personality based marketing campaigns (podcast hosting, podcast guesting, guest articles). You want to make it so prospects, leads, and clients just can’t help but run into you and reasons to work with you: Testimonials and case studies from happy customers, published on your site.

Becoming a “Consulting Niche Celebrity”

Kai Davis

This could look like content marketing (articles, testimonials, case studies) , marketing campaigns (advertising, outreach, events, webinars) , or personality based marketing campaigns (podcast hosting, podcast guesting, guest articles). You want to make it so prospects, leads, and clients just can’t help but run into you and reasons to work with you: Testimonials and case studies from happy customers, published on your site.

Is Your Business a “Service” or a “Brand”?

The More Clients Blog

Instead, the new product is compared to what came before – in this case the “wired telephone.”. Once upon a time (in most cases, hundreds of years ago), these services were new and were touted as something truly different. Do you remember the early cell phones?

Social Proof: How To Get It And Use It On Your Consulting Website

Tsavo Neal

Testimonials can provide an excellent boost to your case studies. Insert them at the beginning or end of each case study, and you’ll have a far more persuasive case study. Video is even better. My hands were shaking.

CPD online courses – Canada, US & International

Consultant Journal

With ebooks, videos and online courses, busy practitioners can access CPD online. In other cases, it’s up to the individual to pursue their CPD. Case studies. Individual study or reading. Looking for individual study options for you? CPD online courses – in Canada, US & International – and other offerings for continuing professional development can help busy legal, medical, financial and other professionals meet their annual requirements.

Case Interview Practice Tip – Practice in Everyday Life

CaseInterview.com

Here is apractice tip from a CaseInterview.com student about how to practice cases in everyday life. This is a great tip and one I used myself when I was preparing for the case interview and one, I highly recommend. Below are the details on how this student used this practice tip to receive an offer from McKinsey as well as how I used the same tip in my practice and how you too can practice cases in your everyday life.

Make Growing Your Business a Little Bit Easier

Joellyn Sargent

He shows readers how videos, newsletters, trade shows, speaking and events, for example, can be used effectively to bring new business. Make your case and share example and case studies when possible. I frequently write and speak about cultivating the right mindset for growth , and sometimes people push back. Those who argue the point believe that growing your business can’t possibly be as easy as thinking your way to success. They’re wrong.

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Case studies. Creating a Video Course. Further Reading: How to Use Video to Generate More Leads.

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Marketing a Service Business

Women in Consulting

In doing so they need to overcome several obstacles: • They don’t want to appear to be “selling.”. • They typically don’t “make news.”. • They often work with people on a personal and confidential level, making case studies and success stories difficult, if not impossible. If possible, include testimonials and case studies. Video. More and more companies rely on video to get their messages across. By: Kay Paumier.

Last Minute Case Interview Preparation

CaseInterview.com

10 years, one of the most common questions I am asked is how much time is needed to prepare for a case interview and how to prepare when you don’t have much time. I want to address in this article the 2 nd question of how to prepare for a case interview when you don’t have much time. amount of time to practice (10 hours) to most ( 5 days) in case you are. I'm about to go through the case interview at McKinsey next Friday.

The Consultant’s Guide to SEO in 2018 (And Beyond)

Tsavo Neal

And then when he drilled down into the content on our site and saw your article on the seed testing equipment and Sheldon’s moisture/nutrient case study, he said it was obvious that our expertise would be quite valuable to the project,” said Lou. Use Video.

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12 Best Small Consulting Firm Websites

Tsavo Neal

That’s not the case. We believe the multi-mode communication methods such as video, testimonials, segmented solution sections, and case studies help prospective clients learn about APO to make the decision to hire us easier.

Let’s Talk Branding

Joellyn Sargent

In the case of Wells Fargo, the unauthorized opening of customer accounts was an egregious violation of the trust vital to a fiduciary relationship. Case Study: Arby’s. User-generated content (videos, blogs, etc.)

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

It is sure to become a definitive source for professionals with respect to time-strategies, very current company examples and case studies, and timeless treatment of a marketing segmentation area that has not been comprehensively addressed before. Adrian C.

Second Chance Case Interviews

CaseInterview.com

Readers Email: I have a question pertaining to second chance interviews and case interview preparation. and I did not have enough time to practice cases, and that showed at the day of the interview. I did learn a lot from your website and videos, so thanks a lot for posting those. I was just not ready to crack live cases it seems. First, those who have the time and are able to devote it to case study interview practice have a significant advantage.

Action Plan Partial Sabbatical Update

The More Clients Blog

My favorite type of business books are case-study and research-based. Last month I announced that I was taking a “Partial Sabbatical” from working with new clients or conducting programs.

Thinking Like a Consultant: Quantitative Reasoning and Prioritization

Management Consulted

In the second of our Consulting 101 videos, “What is Consulting/Management Consulting?” Second, we have a huge database of online case studies , our Case Bank , designed to mirror the type of problems management consultants face on a daily basis. Even if you don’t feel predisposed to this way of operating, we would encourage you to read and practice solving these cases. Again, we strongly recommend looking at our Case Bank and the model answers we provide.

What’s the best way to go from my first client to getting more?

Kai Davis

Those are two of the referral systems described in the video training program “Referral Systems” available here for $77: [link] ). at companies that use content in some capacity (articles, case studies, emails, etc.). A reader writes in with this excellent question: What’s the best way to go from my first client (ghost-written content) to getting more? An excellent question. Let’s think through how we’d get more clients.

Essential Consultant Website Pages Part 1: Perfecting Your Home Page

Tsavo Neal

These can be case studies , your articles , a resources page , or even an opt-in to your list to receive a lead magnet. Below this are videos of his talks, further demonstrating his credibility and expertise, and giving his prospects a way to see and hear him.

Shaping the New Sales Cycle

Joellyn Sargent

A study by the Corporate Executive Board found that B2B customers completed nearly 60% of a typical purchasing decision cycle before even having a conversation with a supplier. Content marketing with informative articles, videos and objective reviews can fulfill a buyer’s need for information while building credibility for your brand.

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Why you’re not getting any clients from your consulting website

Tsavo Neal

The easiest way to do this is to watch video instructions for installation Google Analytics , using Calendly for scheduling , and integrating Calendly with Google Analytics. You can leverage articles, blog posts, podcasts, interviews, case studies, presentations, speeches, videos, or a mixture. “Why am I not getting any clients through my consulting website?”. If you’re reading this article, you’re asking yourself this question. It’s a question I get all the time.

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Let’s Talk Branding

Joellyn Sargent

In the case of Wells Fargo, the unauthorized opening of customer accounts was an egregious violation of the trust vital to a fiduciary relationship. Case Study: Arby’s. User-generated content (videos, blogs, etc.) The dinner party you’re hosting tonight has to impress, there is no other option. Your clients, and your partner, are counting on you. The menu includes delicious recipes you’ve been working on for months and only the best ingredients will do.

Making Kindness a Core Tenet of Your Company

Harvard Business

Consider one instructive case study. The participants took photos, made videos, and in one case, even wrote a rap song, to chronicle their 48 hours. Hiroshi Watanabe/Getty Images.