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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! Sadly, the owner didn't touch the new strategy because he was comfortable with how things were; it turned a profit, and that's all he needed.

How To 194
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How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger

Consulting Matters

Tune into this special interview where I'm in the hot seat! I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. Learn more about my Brand Positioning and Messaging strategy services: [link].

Strategy 156
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ChatGPT Interviews Chad Barr on The Secrets to Creating a Strong Online Presence

Chad Barr

I invited ChatGPT to interview me after letting it/him/her briefly know who I am, who is my audience and what is my focus. For brevity’s sake, I decided to include 3 of the 10 interview questions. To start, can you tell me about the most important factors to consider when developing a web site strategy for a business?

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How to Shape Thinking & Influence Executives with Retired Walt Disney World Parks President, Meg Crofton

Consulting Matters

In a captivating interview, we had the pleasure of hosting Meg Crofton, former President of Walt Disney World Parks and Resorts. Growing up with a father involved in the space program and an education in marketing, Meg’s roots have significantly influenced her perspective on leadership.

How To 156
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From Disney to Diverse Leadership with Former Walt Disney World Parks President, Meg Crofton

Consulting Matters

In a captivating interview, we had the pleasure of hosting Meg Crofton, former President of Walt Disney World Parks and Resorts. Growing up with a father involved in the space program and an education in marketing, Meg’s roots have significantly influenced her perspective on leadership.

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Architect Your Business Joy with Jodee Peevor

Consulting Matters

What really turned my head about Jodee, both then and in this interview, is her natural positivity gift and how she leverages it to serve her clients better, create a business, and life that she loves and does it all with a spirit of grace and balance. Learn more about my Brand Positioning and Messaging strategy services: [link].

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. These types of resources include articles, blog posts and podcasts.

Marketing 202