article thumbnail

Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. It is a classic case interview question, in which a candidate is asked to make an estimate. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field.

article thumbnail

Go-to-Market Strategy for Digital Marketing Firm

LSA Global

62% increase in strategic clarity 75% increase in strategic alignment and commitment 29% increase in executive team norms and role acceptance This global and growing Digital Marketing Firm wanted to create senior team alignment to meet aggressive growth, EBIT, and hiring targets. Learn more about getting aligned.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

article thumbnail

5 Strategies for Success in Product Management

Tom Spencer

In this short article, we will delve into five key strategies that can help you become a great product manager. Understand the Market and End Users At the heart of effective product management lies a profound understanding of the market and the customers that the product is intended to serve.

article thumbnail

Understanding Your Target Market: Discovery Calls

Tom Spencer

To avoid this trap when conducting customer development interviews, an entrepreneur or PM should focus on past behaviors, including actions taken, motivations, and the frequency of occurrence. You may be looking for honest feedback about a particular product, pricing strategy, distribution channel, logo, or brand name.

Marketing 166
article thumbnail

85 Best Podcast Interview Questions to Ask [2024]

Buzzsprout

Asking your guests engaging questions is pivotal to the success of interview podcasts and helps differentiate your content from other shows. This guide breaks down how to come up with great questions so you can nail your interviews and keep listeners hooked. Ask yourself: What is the primary goal of this episode?

article thumbnail

OC&C Strategy Consultants Interview and Culture

Management Consulted

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Today we continue our firm profile series with an in-depth review of OC&C Strategy Consultants. KEY STATS FOR OC&C STRATEGY CONSULTANTS . OC&C Strategy Consultants Website: [link]. OC&C Strategy Consultants Headquarters: Worldwide.