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Put Marketing at the Core of Your Growth Strategy

Harvard Business

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 100
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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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Consultant Marketing Crafting Identity

Jerry Fletcher

But in the Business to Consumer (B2C) world the colorful piece in print or digital form wins the day. In B2B color brochures are preferred whereas In B2C one or 2 colors is well accepted for transmittal. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

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How to Design an Offer Consulting Clients Will Love

Consulting Matters

I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. Let me first get us on the same page on content marketing and all the pieces and how they all fit together.

B2C 156
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Brenda helped to place me in a digital marketing position. ExecuSearch Staffing Solutions offers executive search and placement services specializing in Logistics, Distribution, Supply Chain, Manufacturing, Engineering, Sales, Marketing and Retail positions with some of today’s leading companies. With more than 33 yrs.

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Check out our marketing agency services, mentoring programs and courses at [link].

B2C 156
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The Generous Act of Marketing

Prudent Pedal

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. Sales and Marketing are about building trusting relationships. Professional services partners, marketers, and business developers use the “trusted advisor” term the same way my 16-year-old daughter uses the word “like.”