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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

Marketing 166
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. These types of resources include articles, blog posts and podcasts.

Marketing 202
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How to Get Your Articles to Millions of Readers

The Fearless Marketer

A couple weeks ago I did an interview with an independent professional that just might rock your marketing world. When she explained one of her marketing strategies, I thought, “Wow, you really cracked the code on this!”. Like Teresa, I’m going to offer you something free at the end of this article, so stay tuned.

How To 54
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8 Example Case Interview Questions

CaseInterview.com

Here's a list of Case Interview Questions that I've received as a candidate. Keep in mind the interview format (especially for McKinsey) has evolved since the time I went through it as a candidate. Your client is a gas station and the market is so competitive that they make no money on gasoline sales. McKinsey Case.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Related Article: "7 Reasons Why Your Client Aren't Getting it When you Write and Talk About What You Do". This article is for you. Related Tutorial Video: "Ideas to Spark your Website Copy Clarity".

How To 401
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BCG Interview Focus

CaseInterview.com

Recently I received a question from a CaseInterview.com student who was interviewing with BCG in Africa for a associate position about focusing on specific types of cases based on the location of the firm he was interviewing with (i.e. Some firms and some offices will standardize the cases given so it's random.

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Market Sizing Questions

CaseInterview.com

Market Sizing Questions. How do you solve market sizing cases with the appropriate level of detail? is the market big or is it tiny. If the interviewer says, "Okay, now if I tell you your estimate is wrong. If you are trying to get a very rough estimate +/- 25%. is it $10 billion or $1 million. Additional Resources.